client name
virtual CMO, web design, social media, blogging, paid ads, email marketing

The challenge


Since 2006, The American Association of Aesthetic Medicine and Surgery (AAAMS) has trained physicians, registered nurses and practitioners in the art of aesthetics and non-invasive cosmetic surgery through hands-on workshops and conferences. When COVID-19 put a halt to in-person learning, AAAMS had to quickly pivot to an all-digital model, while maintaining course efficacy and desirability.

The strategy

Zen devised a holistic digital marketing strategy designed to both expand and deepen AAAMS’ visibility across platforms. We developed and launched a brand-new website, focusing copy around the keywords that were most critical in pushing them to the top of Google’s results for organic search.

We also launched a multi-platform social media campaign that included daily posts, along with an ongoing email marketing campaign and twice-weekly informative, SEO-friendly blog posts. Finally, we launched a first-of-its-kind social platform for the aesthetic practitioner community, the AAAMS Aesthetics Network, promoting it with paid ads and email marketing.

The results

  • Increased income from online digital courses 61% over 6-month period, YOY
  • 156% increase in course registration in the single month after launching the AAAMS Aesthetics Network, the only organization in North America for aesthetics professionals to meet, collaborate, and learn from each other
  • Average landing page conversion rate of over 25%
  • Hit their first 6-digit revenue month since 2006
  • Doubled sales in one month

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