why you should consider ghostwriting for your b2b thought leadership efforts

January 24, 2022

Ghostwriting: Be the Expert, Outsource the Rest

Why you should consider hiring a ghostwriter for your thought leadership We’re spilling the beans.  Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders—aren’t actually written […]

thought leadership

December 8, 2021

What Goes into Branding and Thought Leadership Services?

Today’s customers trust individuals more than companies, which is why executive thought leadership has become one of the most important elements of any long-term marketing strategy. Our team at Zen can leverage both our content […]

how to make B2B thought leadership content valuable

October 21, 2021

Half of B2B Thought Leadership Isn’t Valuable. Here’s Why.

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

B2B content should prioritize relevance over originality

October 11, 2021

Relevance > Originality. Why You Should Stop Trying to be “New”

Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]

thought leadership

June 9, 2021

3 In-Depth Reasons You Need B2B PR to Become a Thought Leader

Thought leaders hold sway over industry conversations, influence their peers, and help shape trends. They’re respected, knowledgeable, and relied upon to give context and explain the latest developments—whether through their writing and social media or […]

thought leader speaking on zoom call

April 9, 2021

Is Thought Leadership PR? A Look at 7 B2B Thought Leaders Worth Following

Becoming a thought leader in your industry isn’t something that happens overnight.  It’s a long-term investment requiring time, effort, and plenty of PR savvy, which can make it feel daunting for many. However, it can […]

July 26, 2013

6 Ways To Gain Credibility as an Industry Thought Leader

Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then […]

January 24, 2022

Ghostwriting: Be the Expert, Outsource the Rest

Why you should consider hiring a ghostwriter for your thought leadership We’re spilling the beans.  Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders—aren’t actually written […]

December 8, 2021

What Goes into Branding and Thought Leadership Services?

Today’s customers trust individuals more than companies, which is why executive thought leadership has become one of the most important elements of any long-term marketing strategy. Our team at Zen can leverage both our content […]

October 21, 2021

Half of B2B Thought Leadership Isn’t Valuable. Here’s Why.

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

October 11, 2021

Relevance > Originality. Why You Should Stop Trying to be “New”

Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]

June 9, 2021

3 In-Depth Reasons You Need B2B PR to Become a Thought Leader

Thought leaders hold sway over industry conversations, influence their peers, and help shape trends. They’re respected, knowledgeable, and relied upon to give context and explain the latest developments—whether through their writing and social media or […]

April 9, 2021

Is Thought Leadership PR? A Look at 7 B2B Thought Leaders Worth Following

Becoming a thought leader in your industry isn’t something that happens overnight.  It’s a long-term investment requiring time, effort, and plenty of PR savvy, which can make it feel daunting for many. However, it can […]

July 26, 2013

6 Ways To Gain Credibility as an Industry Thought Leader

Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then […]

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