Why you should consider hiring a ghostwriter for your thought leadership We’re spilling the beans.  Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders—aren’t actually written […]

Today’s customers trust individuals more than companies, which is why executive thought leadership has become one of the most important elements of any long-term marketing strategy. Our team at Zen can leverage both our content […]

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]

Thought leaders hold sway over industry conversations, influence their peers, and help shape trends. They’re respected, knowledgeable, and relied upon to give context and explain the latest developments—whether through their writing and social media or […]

Becoming a thought leader in your industry isn’t something that happens overnight.  It’s a long-term investment requiring time, effort, and plenty of PR savvy, which can make it feel daunting for many. However, it can […]

Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then […]