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Tag: first party data

Categories
the ultimate guide to first-party data
  • Paid Ads

How to Leverage First-Party Data in a Paid Ads Campaign

What is first-party data? How can it be used in place of third-party data? Can we really get enough insights to run successful ad campaigns without those sweet, sweet (and moderately unethical) cookies? Read on. 
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salesperson holding phone boosting sales
  • SEO/SEM

How Personalized Data Plus Customer Privacy Can Boost Sales

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