Tag: B2B public relations

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Mar 8, 2023
Public Relations

18 Media Training Best Practices

You're ready to talk to that reporter and give the world your expert opinion. But wait! Have you taken any media training courses? Whether it's news, social media, or live streaming, a lot goes into making an appearance that makes you look good.

Dec 22, 2022
Virtual CMO

Here’s Why Your Brand Needs a Virtual Marketing Partner

Dec 7, 2022
Public Relations

The Future of Public Relations: 14 PR Trends for 2023

After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021 and a looming recession in 2022, PR pros across all industries have had to adapt, evolve, and pivot to get their client brands in the spotlight. Here are the Zen Media team’s predictions for the PR trends we’ll see this coming year.

Nov 23, 2022
Public Relations

10 Simple Ways to Use SEO to Amplify PR Hits in 2023

If your PR and SEO teams work together, the benefits can be huge. Here are 10 ways to implement SEO and amplify your PR efforts in 2023.

Sep 12, 2022
Public Relations

How To Write Media Pitches That Get Journalists, Editors, and Podcasters’ Attention (+Free Template)

To write successful media pitches—ones that get your brand featured in top-tier publications —you need to understand what is newsworthy, how to identify the best angle to your topic, and become familiar with the things journalists look for most in a pitch.

Aug 15, 2022
Digital Marketing, Public Relations

Corporate Communications, Public Relations, Marketing–What’s the Difference, and How Do They Overlap?

Jun 13, 2022
Digital Marketing

The Ultimate B2B Marketing and PR Glossary: 50 Jargony Terms Defined

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