Tag: b2b marketing

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September 21, 2022
Public Relations

The Future of Public Relations: 14 PR Trends for 2023

After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021 and a looming recession in 2022, PR pros across all industries have had to adapt, evolve, and pivot to get their client brands in the spotlight. Here are the Zen Media team’s predictions for the PR trends we’ll see this coming year.

September 16, 2022
Digital Marketing

B2B and B2C Converge: How B2C Trends Are Influencing B2B Marketing PR

The marketing world is transforming yet again. If you don’t want your B2B brand left in the past, keep your finger on the pulse of the B2C scene!

August 15, 2022
Digital Marketing

Corporate Communications, Public Relations, Marketing–What’s the Difference, and How Do They Overlap?

July 6, 2022
Digital Marketing

The Role of Content Marketing in the B2B Buyer Journey

June 15, 2022
Event Marketing

Top 5 Takeaways from the 2022 Forrester B2B Summit

June 13, 2022
Digital Marketing

The Ultimate B2B Marketing and PR Glossary: 50 Jargony Terms Defined

May 24, 2022
Digital Marketing

How To Outsource Your Marketing: Trust Us, We Got This

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