B2B Experiential Marketing in 2020

December 4, 2019

Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B […]

Here’s What I Wish I’d Known When Growing Zen Media

November 20, 2019

It’s been ten years since I started Zen Media. I was only 22. Can you imagine the lessons I’ve had to learn to successfully scale? I’m grateful for the chance I recently had to share […]

What is the Customer Buying Journey?

November 13, 2019

The customer buying journey, or the path a customer takes from becoming aware of your brand to making a purchase, isn’t what it was 10 years ago. While it’s never been a straight line, today […]

How to Market a Conference: The Ultimate Guide to Making Your Event a Success

November 5, 2019

So you’re hosting a conference. You’ve lined up the speakers, scheduled the food trucks, and reserved the hotel block. The agenda is set, with the time and place laid out for your keynote sessions, panels, […]

Paid or Organic Social Media Marketing? Do You Know Which to Use . . . And Why?

August 17, 2017

Quick, answer these questions. Which is better, a hammer or a screwdriver? Is a saucepan better than a skillet? Should you use paid or organic social media marketing? The answer to all three questions is […]

Paid or Organic Social Media Marketing? Do You Know Which to Use . . . And Why?

Quick, answer these questions. Which is better, a hammer or a screwdriver? Is a saucepan better than a skillet? Should you use paid or organic social media marketing? The answer to all three questions is […]

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

July 9, 2015

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

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