In 2021, 4.8 billion people were using social media.  That’s an increase of 13% since 2020, and a 115% increase since 2015.  And as the platforms continue to grow, B2B brands are also having to […]

Is email marketing still relevant in 2022?  Absolutely—as long as you do it right.  In this post, we’re going to go deep into what “doing it right” means—and doesn’t mean. Here’s an in-depth look at […]

Some brands need more than just a few marketing campaigns, but less than a full-time, in-house marketing team. For these businesses, we’ve developed our Virtual CMO offering. A virtual CMO works closely with your business […]

Today’s customers trust individuals more than companies, which is why executive thought leadership has become one of the most important elements of any long-term marketing strategy. Our team at Zen can leverage both our content […]

Business is complicated.  Communications shouldn’t be.  The right message for each target audience, delivered via the right channel at the right time, is what gets the job done.  This is where digital PR comes in.  […]

While 2021 brought back some elements of our pre-pandemic reality, B2B businesses in 2022 will still be operating in the long shadow of 2020—in other words, our new normal.  So the trends that accelerated at […]

CMOs have a delicate balance they have to maintain.  They need to show the value of their marketing department’s work in hard numbers while continuing to invest in the activities that actually drive long-term growth—which, […]

The most successful B2B brands don’t “innovate”—they are innovative. In this post, we’re going to explore what it means to be an innovative B2B brand and how your brand can become a market leader through […]