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Crisis Communication 101 for B2B Companies—with Step by Step Crisis Reaction Instructions

September 4, 2021

You can’t predict when a crisis will strike—but you can always prepare for one.  However, for whatever reason, many B2B companies don’t prepare for the inevitable crisis, which leaves them scrambling when it’s time to […]

So You Just Made the Inc. 5000. Here Are 5 Ways to Turn It Into PR Gold (Plus a Sales Script!)

July 14, 2021

Making it into the Inc. 5000 is a major win. Congratulations!  Now that your hard work and growth have been recognized, the most important thing to do is to tell the world. Forget the press […]

How to Sell in 2021

June 22, 2021

For most businesses, the pandemic has disrupted so many aspects of how we engage with customers — including how we market and sell.  If you work in sales at any level (and even if you’re […]

The Death of Third-Party Cookies: What It Means for B2B Brands, And What to Do About It

June 14, 2021

Perhaps the biggest news to hit the digital marketing world in the past few years is that Google is phasing out third-party cookies.  What does this mean? Marketers and advertisers will no longer have the […]

6 Common Mistakes B2B Brands Make When Pitching Media

May 24, 2021

Pitching media is more art than science.  But for many B2B tech brands that don’t have a dedicated PR team or work with a PR agency, spending precious time and resources learning the art of […]

6 PR Trends Reshaping How We Think in 2021

March 5, 2021

How has PR changed in the last year? In so many ways. But what hasn’t, right? People are working from home, brands and businesses are finding that their digital presence is the primary element winning […]

Stay Relevant, Folks: Your weekly marketing and PR roundup

February 26, 2021

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. On the radar in the […]

What’s Clubhouse? Everything You Need to Know About the New Platform

February 25, 2021

You’ve probably heard the buzz about Clubhouse, a new social media app. And you’ve probably heard people saying something along the lines of, “What exactly is Clubhouse and who is it for?”  Clubhouse is an […]

Stay Relevant, Folks: Your weekly marketing and PR roundup

February 19, 2021

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. On the radar in the […]

Actionable strategies to make the most of B2B sales and marketing in 2021

February 10, 2021

You probably don’t want to hear the word “unprecedented” again, do you? We’ll say it this way: times have changed, and so have sales. Here are five key takeaways from McKinsey Insights’ evaluation of successful […]

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