social media apps

December 30, 2021

The Top 14 Social Media Tools for B2Bs in 2022

In 2021, 4.8 billion people were using social media.  That’s an increase of 13% since 2020, and a 115% increase since 2015.  And as the platforms continue to grow, B2B brands are also having to […]

December 14, 2021

8 Email Marketing Mistakes to Avoid in 2022

Is email marketing still relevant in 2022?  Absolutely—as long as you do it right.  In this post, we’re going to go deep into what “doing it right” means—and doesn’t mean. Here’s an in-depth look at […]

portrait of female executive CMOs

December 8, 2021

Why Should B2Bs Consider a Virtual CMO?

Some brands need more than just a few marketing campaigns, but less than a full-time, in-house marketing team. For these businesses, we’ve developed our Virtual CMO offering. A virtual CMO works closely with your business […]

thought leadership

December 8, 2021

What Goes into Branding and Thought Leadership Services?

Today’s customers trust individuals more than companies, which is why executive thought leadership has become one of the most important elements of any long-term marketing strategy. Our team at Zen can leverage both our content […]

digital pr

December 8, 2021

Why You Need Digital PR

Business is complicated.  Communications shouldn’t be.  The right message for each target audience, delivered via the right channel at the right time, is what gets the job done.  This is where digital PR comes in.  […]

December 3, 2021

B2B Marketing Trends to Know in the First Half of 2022

While 2021 brought back some elements of our pre-pandemic reality, B2B businesses in 2022 will still be operating in the long shadow of 2020—in other words, our new normal.  So the trends that accelerated at […]

Balance your B2B marketing budgets between branding and lead gen

November 17, 2021

B2B Marketing Budgets: Benefits of Branding over Lead Gen Campaigns

CMOs have a delicate balance they have to maintain.  They need to show the value of their marketing department’s work in hard numbers while continuing to invest in the activities that actually drive long-term growth—which, […]

How B2B brands can establish a culture of innovation with a PR and marketing strategy

November 10, 2021

4 Ways Your B2B Brand Can Establish a Culture of Permanent Innovation

The most successful B2B brands don’t “innovate”—they are innovative. In this post, we’re going to explore what it means to be an innovative B2B brand and how your brand can become a market leader through […]

December 30, 2021

The Top 14 Social Media Tools for B2Bs in 2022

In 2021, 4.8 billion people were using social media.  That’s an increase of 13% since 2020, and a 115% increase since 2015.  And as the platforms continue to grow, B2B brands are also having to […]

December 14, 2021

8 Email Marketing Mistakes to Avoid in 2022

Is email marketing still relevant in 2022?  Absolutely—as long as you do it right.  In this post, we’re going to go deep into what “doing it right” means—and doesn’t mean. Here’s an in-depth look at […]

December 8, 2021

Why Should B2Bs Consider a Virtual CMO?

Some brands need more than just a few marketing campaigns, but less than a full-time, in-house marketing team. For these businesses, we’ve developed our Virtual CMO offering. A virtual CMO works closely with your business […]

December 8, 2021

What Goes into Branding and Thought Leadership Services?

Today’s customers trust individuals more than companies, which is why executive thought leadership has become one of the most important elements of any long-term marketing strategy. Our team at Zen can leverage both our content […]

December 8, 2021

Why You Need Digital PR

Business is complicated.  Communications shouldn’t be.  The right message for each target audience, delivered via the right channel at the right time, is what gets the job done.  This is where digital PR comes in.  […]

December 3, 2021

B2B Marketing Trends to Know in the First Half of 2022

While 2021 brought back some elements of our pre-pandemic reality, B2B businesses in 2022 will still be operating in the long shadow of 2020—in other words, our new normal.  So the trends that accelerated at […]

November 17, 2021

B2B Marketing Budgets: Benefits of Branding over Lead Gen Campaigns

CMOs have a delicate balance they have to maintain.  They need to show the value of their marketing department’s work in hard numbers while continuing to invest in the activities that actually drive long-term growth—which, […]

November 10, 2021

4 Ways Your B2B Brand Can Establish a Culture of Permanent Innovation

The most successful B2B brands don’t “innovate”—they are innovative. In this post, we’re going to explore what it means to be an innovative B2B brand and how your brand can become a market leader through […]

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