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Stay Relevant, Folks: Your weekly marketing and PR roundup

February 19, 2021

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. On the radar in the […]

How to attract top talent and increase employee retention in 2021

February 17, 2021

Talent is a hot commodity in the corporate world. Here are our tips for finding the right people and increasing employee retention in 2021.

Actionable strategies to make the most of B2B sales and marketing in 2021

February 10, 2021

You probably don’t want to hear the word “unprecedented” again, do you? We’ll say it this way: times have changed, and so have sales. Here are five key takeaways from McKinsey Insights’ evaluation of successful […]

18 Strategies to Boost your Product Launch Marketing Strategy

September 21, 2020

Successfully managing a new product launch is no easy feat. With all the work that goes into research, development, testing, and manufacturing, it’s understandable why marketing often gets considered last.  But regardless of how innovative […]

10 KPIs Every Startup CMO Should Be Tracking

September 14, 2020

The CMO is a chief factor in any startup’s success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing […]

8 Ways CMOs Can Improve Their Tech Skills

September 4, 2020

Technology and marketing are more intertwined than ever before. CRM software, social media, and device-level data usage have transformed the ways we engage with brands. As a result, the role of the CMO is rapidly […]

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