The 5 Worst Digital Marketing Campaigns of All Time

December 10, 2015

In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that make you wonder, “Who could possibly have approved that?” This […]

MZ announces the 12 Days of Christmas Contest!

December 1, 2015

Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting today, we’re launching the Shama TV 12 Days of Christmas […]

The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

November 24, 2015

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after all, the more eyes that land on that content, the […]

Theft or Opportunism? The Do’s and Don’ts of Social Poaching

August 7, 2015

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

July 9, 2015

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

July 1, 2015

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Zen Media is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

June 5, 2015

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can they start? A good point of focus to start at […]

4 Essential Last-Minute Online Marketing Tips For Father’s Day

June 4, 2015

Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery tea parties planned months in advance, the sentimental gifts for […]

Breaking Silos: The Real Secret to Online Marketing Success

June 1, 2015

Here at Zen Media, we operate in our virtual offices all over the United States, and all over the world. Not being in an office space is great. There’s no one standing over our shoulder […]

Zen and the Art of Website Maintenance

March 26, 2015

We’ve built a lot of websites for clients over the years here at Zen Media, and in the process, we’ve learned a few things about what works and what doesn’t. A company’s website is its […]

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