The Importance of Connecting With Your Audience in Marketing

June 12, 2013

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly […]

Does your PR Agency Know How to Connect?

May 15, 2013

“We need more people talking about us!” As a CMO, or PR director, how many times has someone at the top come to you and said those exact words? Did you immediately start to feel […]

3 Steps to Gaining Valuable Brand Recognition with LinkedIn

December 18, 2012

When LinkedIn was launched on May 5, 2003, it was described as a place where business professionals could maintain a list of contact details of the people with whom they did business.  It was part […]

LinkedIn Introduces Follow Company Button

February 28, 2012

So once you’ve optimized your company page on LinkedIn (which we’re sure almost all of you have done, but we’ll get to you in a minute if you haven’t), how do you get people to […]

5 Minutes to a More LinkedIn You

July 12, 2010

By: Shama I often get asked why I don’t write more about LinkedIn and how to use LinkedIn for business purposes. For all those who keep asking – and for the rest of us – […]


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