A Guide to Creating and Using Facebook Interest Lists

March 16, 2012

Have you ever wished that there was some sort of combination of Twitter lists and Google Circles for Facebook? Even if that thought’s never actually crossed your mind, Facebook stayed one step ahead of you […]

Facebook Promotion Guidelines: What You Need To Know

February 24, 2012

Those of you who’ve been following along may remember our post from a few months back about the difference between sweepstakes and contests. If you’ve decided that a Facebook promotion is the next step in […]

Facebook Rolls Out New, Improved Page Insights

December 30, 2011

If you’re the administrator of a Facebook page, you may have noticed that your Insights and People Talking About This tabs have disappeared. If you haven’t noticed, go check. Are you back yet? Are your […]

Tips for Minimizing Facebook Timeline Embarrassment

December 20, 2011

There’s been buzz about the Facebook Timeline profile since September, but it was only available to developers until last week. The Timeline shows a detailed overview of everything you’ve ever done on Facebook. Depending on […]

How To: Improve Your Facebook Ad Strategy

December 7, 2011

Facebook Ads got you down? Frazzled? Some other negative adjective that you don’t want to be? Fret no more. Split testing The best method for streamlining your Facebook ads and achieving maximum effectiveness is split […]

Ask Shama: How Can I Reach My Facebook Fans?

October 13, 2011

Now that creators of fan pages cannot message their fans directly, how are you supposed to use Facebook to reach them? Editor’s note: The marriage of technology and communication has been a boon to savvy […]

Ask Shama: Why is Facebook All Different

September 22, 2011

Facebook is changing rapidly, so here’s how to wrap your head around the new “list” and “subscribe” and “list” options. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. […]

How to Turn Your Facebook Profile Into a Fan Page

March 31, 2011

Facebook has recently made available a tool which will allow you to convert your personal Facebook profile into a Facebook Page (also known as a Fan Page). A quick refresher: profiles are for people. Pages […]

The Changing Face of Facebook Marketing – 5 Things you MUST Know

June 26, 2010

It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight. With almost 500 million users, it is truly turning into the ultimate powerhouse. Mark Zuckerberg, […]

Why No One Will Fan Your Facebook Fan Page

March 4, 2010

Let’s face it. Your fan page is the equivalent of the party in college that no one wanted to attend.  Sure, your mom and best friend may be your fans. They may fan your auto […]


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