Earned media delivers $5.50 for every $1 invested, making public relations one of the highest-ROI channels in any marketing mix (Avaans Media, 2025). But most brands never reach those returns. The difference between a campaign that generates a headline and one that generates a movement comes down to a handful of decisions made before anyone pitches a single journalist.
This guide breaks down 22 of the most successful PR campaigns in recent memory, including several from 2024 and 2025. Each one earned its place because it did something specific and repeatable. We’ve pulled out the mechanics behind each campaign so you can apply the same thinking to your next program, whether you’re running a product launch, a rebrand, a social cause initiative, or a B2B thought leadership play.
Some of these campaigns spent tens of millions of dollars. Others cost almost nothing. What they share is clarity of purpose, timing, and an understanding of what their audience already cared about before the campaign launched.
TL;DR: The 22 campaigns in this guide span B2B tech, consumer brands, social causes, and product launches. Earned media averages $5.50 ROI per $1 spent (Avaans Media, 2025), but the campaigns here outperformed that by pairing cultural relevance with strategic media timing. The six elements that appear in the most successful ones: social media activation, emotional storytelling, cultural alignment, clear values, earned UGC, and a single ownable message.
Why PR Campaigns Still Drive Outsized Results
The global PR industry is projected to reach $112.98 billion in 2025, growing at 6.1% annually through 2030 (PRLab, 2025). That growth reflects a simple truth: 85% of consumers say third-party media mentions directly influence their purchase decisions, and 67% of CMOs report that PR directly drives revenue over a three-year horizon (Avaans Media, 2025). Advertising can reach an audience; earned media convinces them.
The catch is execution. Only 8% of PR pitches result in coverage (Meltwater, 2025), and 72% of PR professionals say digital PR is harder now than it was a year ago. The campaigns in this guide earned coverage, social shares, and lasting brand equity because they understood something most campaigns miss: journalists and audiences don’t cover what a brand does. They cover what a brand means.
The data makes a strong case. But numbers don’t run campaigns. Decisions do. Here’s what made 22 of the best recent campaigns worth studying.
What the Best PR Campaigns Have in Common
After analyzing all 22 campaigns in this guide, a clear pattern emerges. The most consistent elements aren’t budget or celebrity tie-ins. They’re structure and intent. Here’s how often each element appears across the campaigns below.
1. The “Summer of Barbie” Campaign (2023)
The Barbie movie generated $2.9 billion at the global box office and an estimated $150 million in direct revenue for Mattel, not from the film itself but from a PR and brand partnership campaign that began months before a single frame screened publicly. The campaign produced 3.3 billion social media impressions, a 145% increase in #Barbie hashtag usage, and over 100 brand collaborations including Xbox, Airbnb, and Progressive Insurance (Variety, 2023).
What made it work was that Mattel and Warner Bros. didn’t market a movie. They orchestrated a cultural moment. The “Barbiecore” aesthetic, the pink billboards, the branded activations, the meme architecture: all of it was designed to give audiences something to participate in rather than just observe. By the time the film released, the audience already felt ownership over it.
The Barbie campaign generated 3.3 billion social media impressions and $2.9 billion at the global box office through a coordinated PR, brand partnership, and cultural moment strategy, without relying on traditional advertising as the primary driver. (Variety, 2023; Mattel Inc., 2023)
2. Stanley Cup’s Car Fire Crisis Response (2024)
In late 2023, a TikTok video showing a Stanley tumbler surviving a car fire intact reached 94 million views. The car was totaled. The Stanley cup, sitting in the cupholder, still had ice in it. The creator noted, publicly, that she couldn’t afford a new car. Stanley’s president commented directly on the video within hours and offered her both a new cup and a new car. The video and its response generated over 1 billion media impressions, and the #StanleyCup hashtag accumulated 7 billion TikTok views by early 2024. Annual revenue for Stanley exceeded $750 million in 2023, a dramatic rise from $73 million in 2019 (Meltwater, 2024).
This wasn’t a manufactured campaign. It was a crisis response that became something better. Stanley’s leadership chose authenticity and speed over legal caution, and the resulting earned media dwarfed anything paid promotion could have achieved. What made it a case study is the decision-making, not the outcome.
Stanley’s response to a viral car fire TikTok (offering the creator a new car within hours) generated over 1 billion media impressions and 7 billion TikTok views under #StanleyCup. The brand’s annual revenue exceeded $750M in 2023, up from $73M in 2019. (Meltwater, 2024)
3. Reinventing Financial PR with Dwolla
Dwolla, a fintech platform, ran a 90-day B2B PR campaign that generated 170+ earned media placements and 250+ social engagements without a product launch or major funding announcement as a news hook (Zen Media case study, 2024). The campaign reframed Dwolla’s position from “payment infrastructure company” to “the backbone of the future of money movement,” a narrative shift that opened coverage opportunities in both trade publications and mainstream business press.
Most fintech PR programs default to announcement-driven pitching: funding round, new partnership, product feature. Dwolla’s campaign was built around a sustained thought leadership narrative that gave journalists a consistent, quotable perspective on where the payments industry was heading. That’s a different and more durable approach to media relations.
Dwolla’s 90-day PR program produced 170+ earned media placements and 250+ social engagements by building sustained thought leadership positioning rather than relying on product announcements. The campaign repositioned Dwolla as a commentary source on the future of fintech. (Zen Media, 2024)
4. Lego’s “Rebuild the World” Campaign
Lego’s “Rebuild the World” campaign launched in 2019 (the brand’s first global brand campaign in nearly 30 years) and continued generating brand equity through 2023. The campaign positioned Lego not as a toy but as a vehicle for creative problem-solving, anchored in the insight that children ask 300 questions per day on average while adults ask only 20 (Lego Group, 2019). The earned media narrative: Lego is the tool that keeps the childlike curiosity alive.
The campaign worked because it didn’t try to sell a product. It sold an identity. Parents who buy Lego aren’t buying bricks; they’re signaling their values about how children should learn and think. Lego gave those values a name and a creative platform. PR coverage followed naturally because the story was genuinely interesting to anyone writing about education, parenting, or creativity.
5. Kamua’s Product Launch Campaign
Kamua, an AI-powered video editing tool, executed a product launch campaign that generated 400 new users overnight and earned “Best Product of the Week” on Product Hunt (Agency-reported, 2023). The campaign combined a tightly coordinated Product Hunt launch day with targeted community outreach in creator and marketing forums, generating organic social sharing that extended the launch window from 24 hours to several weeks of sustained coverage.
The lesson here applies to any B2B product launch: the platform matters as much as the pitch. Product Hunt’s algorithm rewards launch-day engagement velocity, which means pre-seeded community support is the PR move, not a press release sent to journalists the morning of.
6. Dove’s #TheSelfieTalk Campaign
Dove’s #TheSelfieTalk campaign extended the 20-year “Real Beauty” platform into the social media era by confronting the body image damage caused by beauty filters. The campaign’s centerpiece video, showing girls manipulating their own images with filters before posting, earned millions of organic shares and coverage across parenting, women’s health, and technology publications including The Guardian, TIME, and Wired. The UGC and conversation the campaign sparked outlasted the paid media window by months.
Dove understood that every new generation of its “Real Beauty” platform needed a new villain. In 2004, it was unrealistic advertising imagery. In 2024, it was the filter. The campaign retained the same underlying message (Dove believes in real, unaltered beauty) but applied it to a behavior audiences were actively grappling with. That’s why it earned media: it gave journalists a fresh angle on a story they were already trying to tell.
Dove’s #TheSelfieTalk campaign extended the 20-year “Real Beauty” platform by addressing beauty filter culture on social media. The campaign’s documentary-style video earned millions of organic shares and cross-platform coverage in parenting, women’s health, and technology media. (Dove / Unilever, 2021–2024)
7. Dove’s “Real Beauty Sketches” (2013, Still Studied)
Dove’s “Real Beauty Sketches” remains the most-shared advertising video in history with 163 million YouTube views and a Cannes Lions Titanium Grand Prix, the highest honor in global advertising (Unilever / Edelman, 2013). The concept was simple: an FBI-trained sketch artist drew two portraits of each participant: one based on their own description of themselves, one based on a stranger’s description. The resulting images, displayed side by side, revealed how much harsher women are about their own appearance than the people around them.
It’s included here because its structure is teachable. The campaign wasn’t about Dove soap. It was about a human insight that resonated universally. The product was secondary to the idea. That’s the template the entire “Real Beauty” franchise has followed for two decades, and why it still generates earned media every time a new iteration launches.
Dove’s “Real Beauty Sketches” earned 163 million YouTube views and the Cannes Lions Titanium Grand Prix in 2013. It remains the most-viewed online ad of all time, built on a behavioral insight rather than a product message. (Unilever / Edelman, 2013)
8. BBC’s Peaky Blinders Fan Art Campaign
When BBC launched Peaky Blinders Season 6, their PR strategy didn’t lead with trailers or press junkets. Instead, they actively amplified fan-created art across their official social channels, creating a feedback loop where fan creativity was rewarded with official recognition. The result: organic social engagement that produced earned media coverage in entertainment and pop culture press without requiring significant paid amplification.
The strategy acknowledged what BBC already knew: Peaky Blinders had an unusually dedicated creative fanbase. Rather than competing with fan content for attention, the campaign made fan content part of the official launch narrative. That’s a replicable playbook for any brand with an engaged community.
9. The ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge raised $115 million for ALS research in 8 weeks during summer 2014, with 71 million participants globally and an estimated 1 billion combined YouTube views across participant videos (The Brand Hopper, 2024). Participants included Bill Gates, Mark Zuckerberg, Tim Cook, and nearly every major public figure of the era. The campaign funded the discovery of a new ALS gene (NEK1) in 2016, a direct research outcome from the PR-driven fundraising.
What made it work structurally: the challenge created social obligation. Being nominated by a friend meant you either participated publicly or donated publicly. The social pressure was the mechanism. And because the action (pouring ice water) was easy, visual, shareable, and slightly absurd, it was perfectly calibrated for the viral dynamics of 2014 social media. Brands studying cause marketing still reference this campaign as the gold standard for peer-to-peer amplification.
The ALS Ice Bucket Challenge raised $115 million in 8 weeks with 71 million participants and approximately 1 billion YouTube views. The campaign funded the discovery of the NEK1 gene linked to ALS in 2016, providing a direct line between PR-driven fundraising and scientific outcome. (ALS Association, 2014; The Brand Hopper, 2024)
10. Caldwell’s Newsjacking Campaign
When LinkedIn announced algorithm changes affecting professional content, Caldwell (a B2B legal staffing firm) was already positioned to comment. The firm’s newsjacking campaign, grounded in a deliberate thought leadership positioning strategy, put their executive team into the news cycle as analysts of how the changes would affect B2B visibility, generating earned coverage in HR, legal, and business media during a story they had no role in creating.
Newsjacking requires speed, preparation, and a clear editorial angle. Caldwell succeeded because they had pre-built media relationships, prepared spokespeople, and a genuine perspective, not just a press release restating the news. Most B2B brands that try newsjacking show up too late or too generically; Caldwell had done the prep before the story broke. The full mechanics of effective B2B press coverage strategies come down to exactly that kind of preparation.
11. The Eras Tour: More Than a Concert
Taylor Swift’s Eras Tour generated an estimated $4.6 billion in consumer spending across concert tickets, travel, merchandise, and local economic activity (Federal Reserve Bank estimates, 2024). Uber reported a 23% increase in overall US ride requests on Eras Tour nights and a 63% spike in Phoenix when Swift performed there. The tour ran for 21 months and became one of the most-covered media stories of 2023 and 2024, not because of a PR campaign, but because the PR ecosystem around it was carefully managed and amplified at every stage.
What makes this a PR case study rather than just a music story is the earned media architecture. Friendship bracelets became a UGC phenomenon. Every brand that partnered with the tour generated its own news cycle. The film release generated another. The economic impact reporting generated another. Swift’s team understood that each layer of the tour could generate its own independent earned media narrative, and they structured the rollout accordingly.
12. State Street Global Advisors: Fearless Girl
State Street Global Advisors installed a small bronze statue of a girl facing the Charging Bull on Wall Street on March 7, 2017, the day before International Women’s Day. The “Fearless Girl” statue, created by sculptor Kristen Visbal, generated over 4.6 billion impressions in its first week and earned coverage in virtually every major news outlet globally. The campaign won the Cannes Lions Grand Prix for PR in 2017 and the Titanium Grand Prix, the first time a PR campaign won both. The underlying message: State Street’s SHE fund (gender diversity ETF) outperformed comparable male-led company indices.
The genius was the physicality. A press release about gender diversity in corporate leadership gets ignored. A bronze statue on Wall Street that people can photograph themselves with generates infinite earned media. The investment in a physical, photographable asset created an evergreen PR moment that continued generating coverage for years as the statue moved to new locations.
State Street Global Advisors’ Fearless Girl statue generated over 4.6 billion impressions in its first week and won the Cannes Lions Grand Prix for PR and Titanium Grand Prix in 2017. The campaign promoted the SHE ETF while generating one of the most-photographed new artworks in New York City history. (Cannes Lions, 2017)
13. Calian IT and Cyber Solutions: Blending Brands
Following a brand merger, Calian IT and Cyber Solutions faced the common challenge of unifying two distinct company identities into a single, credible new entity without losing existing client trust or media relationships. Their PR campaign combined executive thought leadership, trade media outreach, and a rebranding narrative centered on the combined organization’s expanded capabilities rather than its structural changes.
This is a replicable playbook for any B2B rebrand: frame the story around client benefit, not internal restructuring. Journalists don’t cover mergers; they cover what the merged company will do differently. Calian’s campaign succeeded by giving the trade press a forward-looking capabilities story rather than an announcement about organizational structure.
14. New Cosmos USA’s Community-First Approach
New Cosmos USA, a gas leak detector manufacturer, built their PR program around community safety education rather than product features. Instead of pitching product releases, they positioned their executives as safety advocates and provided journalists with research-backed content about home gas safety risks, a topic with genuine public interest that their product happened to address.
This is the earned media model for specialty hardware and industrial products: own the educational narrative around the problem your product solves. New Cosmos didn’t need to be quoted saying “our detector is the best.” They needed to be the source journalists called when writing about gas leak safety. That’s a more durable media position and far harder for competitors to displace.
15. Gender Pay Gap Bot Fights for Fair Wages
Created by Francesca Lawson and Ali Fensome during International Women’s Day 2021, the Gender Pay Gap Bot amassed 240,000+ Twitter followers by automatically replying to corporate IWD celebration tweets with the replying company’s actual gender pay gap data, sourced from mandatory UK government disclosures. The campaign generated global coverage in The Guardian, BBC, Fast Company, and dozens of international outlets. Many brands were forced to publicly address discrepancies they hadn’t intended to highlight.
This campaign cost virtually nothing and had no paid media component. It worked because it fused two existing phenomena (corporate performative IWD posts and publicly available pay data) into a single, automated accountability mechanism. The genius was structural: the bot couldn’t be ignored because ignoring it meant every future IWD tweet would generate the same automatic response.
The Gender Pay Gap Bot, created using publicly available UK government pay gap disclosures, amassed 240,000+ Twitter followers by automatically responding to corporate International Women’s Day posts with each company’s actual pay gap data. The campaign generated global media coverage at zero cost. (Lawson & Fensome, 2021)
16. McDonald’s ‘We Hire People’ Campaign
McDonald’s “We Hire People” campaign challenged the perception that fast food jobs are low-skill fallbacks by reframing them as genuine entry points into careers in management, operations, and entrepreneurship. The campaign highlighted real employees who started at McDonald’s and built careers in franchise ownership, corporate operations, and regional management, generating earned media in employment, business, and mainstream press.
The campaign worked because it addressed a genuine perception problem (the “McJob” stereotype) using real human stories rather than corporate messaging. For brands dealing with public perception challenges, narrative reframing through employee stories is consistently more credible than advertising.
17. Nike’s ‘Just Do It’ 30th Anniversary: The Kaepernick Bet
Nike’s 2018 “Just Do It” 30th anniversary campaign, featuring Colin Kaepernick with the tagline “Believe in something. Even if it means sacrificing everything,” generated an estimated $6 billion increase in Nike’s market capitalization within three days of launch despite a simultaneous #BoycottNike campaign (CNBC, 2018). Nike’s online sales increased 31% in the days following the campaign launch.
The campaign is studied because it demonstrated that brand trust with your core audience is more valuable than broad approval. Nike knew exactly which demographic would respond positively, calculated that the earned media from controversy would amplify the campaign far beyond what paid media could achieve, and executed with clarity. The boycott was part of the strategy, not an unintended consequence.
18. Google’s Year in Search
Google’s “Year in Search” campaign, running annually since 2009, consistently generates hundreds of millions of organic views and earns coverage in virtually every major news outlet before the end of each calendar year. The format is simple: anonymized aggregate search data reveals what the world was most curious about, anxious about, and hoping for during the previous 12 months. The video format makes the data emotionally resonant rather than statistical.
From a PR perspective, Year in Search is a masterclass in owned data as earned media currency. Google holds data that no other organization possesses. Instead of presenting it as a press release or a report, they transform it into a cultural artifact. Journalists don’t cover the data. They cover the story the data tells. Any company with proprietary data can replicate this structure at a fraction of the production cost.
19. Red Bull’s ‘Stratos’ Campaign
On October 14, 2012, Felix Baumgartner jumped from a capsule at 128,100 feet above Earth (the edge of the stratosphere) and broke the sound barrier in freefall. The Red Bull Stratos jump set a YouTube live stream record with 8 million concurrent viewers and generated nearly 1 billion total views across all related content (Red Bull Stratos, Wikipedia). The campaign generated hundreds of millions of dollars in earned media value. Red Bull’s total marketing spend for the project was approximately $65 million, a fraction of what equivalent paid media impressions would have cost.
Red Bull is a beverage company that has never advertised its product’s taste. Every campaign it runs is about what the brand stands for: pushing human limits. Stratos is the logical endpoint of that strategy. The PR value was not incidental. It was the entire point of the investment.
Red Bull Stratos set a YouTube live stream record with 8 million concurrent viewers and generated nearly 1 billion total content views. The $65 million investment in Felix Baumgartner’s stratosphere jump produced earned media value that exceeded any comparable paid media campaign in the brand’s history. (Red Bull, 2012; Wikipedia)
20. Chipotle’s ‘Food with Integrity’ Campaign
Chipotle’s “Food with Integrity” platform, launched in 2001 and sustained for over two decades, positioned the chain as the anti-fast-food option in fast food. The campaign’s genius was operational: Chipotle didn’t just talk about responsible sourcing; they built it into the supply chain and then PR’d the supply chain. The animated short “Back to the Start” (2011) earned over 9 million YouTube views and a Grammy nomination for the Willie Nelson cover that accompanied it.
The campaign set a template that dozens of food brands have since followed. What made it durable is that it wasn’t primarily a communications strategy. It was a business strategy that happened to generate exceptional earned media. Brands that build authentic operational practices generate more credible PR than brands that only communicate values.
21. Patagonia’s ‘Don’t Buy This Jacket’ Campaign
Patagonia ran a full-page ad in The New York Times on Black Friday 2011 with the headline: “Don’t Buy This Jacket.” The ad detailed the environmental cost of manufacturing a single R2 fleece, including water usage, carbon output, and waste. It urged customers to reduce consumption, directly contradicting the commercial purpose of Black Friday advertising. The campaign generated immediate earned media globally and became a defining case study in values-led brand communications.
The counterintuitive outcome: sales increased. The campaign attracted customers who aligned with Patagonia’s environmental values and repelled customers who didn’t, which is precisely what Patagonia wanted. Their customer base buys products because they trust the brand’s values, not because they saw a discount. The campaign clarified that trust rather than diluting it. For B2B brands studying how to build brand trust, Patagonia’s consistency over decades is the lesson.
22. Airbnb’s ‘Belong Anywhere’ Campaign
Airbnb’s “Belong Anywhere” campaign, launched in 2014, repositioned the company from a platform that rented rooms to a community built around the idea that anyone can belong anywhere in the world. The campaign anchored Airbnb’s identity in human connection rather than transactional accommodation, generating sustained earned media coverage in travel, culture, and business press. The Bélo symbol (Airbnb’s iconic logo) was introduced alongside the campaign as a symbol of belonging, generating significant design and brand press independently.
The campaign’s durability has been tested repeatedly. During the COVID travel shutdown, during controversies around discrimination on the platform, and during regulatory battles in major cities, “Belong Anywhere” gave Airbnb a values-based narrative to return to. That’s what a well-built PR platform does: it gives a brand something to say during a crisis that isn’t just crisis management.
What These 22 Campaigns Teach About Building Your Own
The campaigns above weren’t all massive-budget productions. The Gender Pay Gap Bot cost almost nothing. Caldwell’s newsjacking campaign required preparation, not spend. Kamua’s Product Hunt launch was community management, not media buying. What they shared was strategic clarity before execution.
Every campaign in this guide can be reduced to the same framework:
- A specific belief they wanted to change or reinforce (not a message, a change in understanding)
- An audience who already cared about the underlying topic (campaigns don’t create interest; they channel it)
- A mechanism for audience participation (sharing, creating, challenging, or defending)
- A timing or news hook that made coverage urgent (seasonality, cultural moment, announcement, controversy)
- A genuine reason to believe (real data, real action, real people: not positioned messaging)
If you’re building a B2B PR strategy, start with the belief change. If you can’t articulate what you want your target audience to understand differently after the campaign, the execution work won’t matter. For a more detailed look at how these frameworks apply to tech and B2B brands specifically, the 2025 PR trends guide covers how the discipline is shifting under AI search, platform fragmentation, and changing journalist workflows.
And if you’re working through crisis communications alongside proactive campaign work, the Stanley and Patagonia examples above show that a brand with clear values and fast, human responses can turn negative moments into earned media assets rather than damage-control exercises.
Frequently Asked Questions About PR Campaigns
What makes a PR campaign successful?
Successful PR campaigns share five consistent elements: a specific belief they want to change, an audience that already cares about the topic, a mechanism for participation, a timing hook that creates urgency, and a genuine reason to believe. Budget is not on the list. The Gender Pay Gap Bot cost almost nothing. Red Bull Stratos cost $65 million. Both generated comparable earned media impact relative to their audiences.
How do you measure a PR campaign’s success?
PR measurement has evolved well beyond clip counts. Modern frameworks track earned media value (EMV), share of voice, sentiment shifts, website traffic from earned coverage, domain authority improvements from backlinks, and direct revenue attribution where traceable. According to Avaans Media (2025), earned media generates an average $5.50 ROI per $1 invested, but only 30% of companies feel they’re measuring PR ROI effectively, per the same study.
What’s the difference between a PR campaign and advertising?
Advertising is paid, controlled placement. PR is earned coverage you don’t control and can’t fully predict. The tradeoff: advertising guarantees reach but carries low credibility (audiences know it’s paid). Earned media from PR carries higher credibility because a third party (a journalist, analyst, or influential audience member) chose to cover or share it. Research shows 85% of consumers say third-party mentions directly influence purchase decisions (Avaans Media, 2025).
How much does a PR campaign cost?
PR campaign costs range from under $5,000 for a targeted product launch to $65 million for a Red Bull Stratos-scale experiential program. Most B2B PR retainers run $5,000–$20,000 per month depending on scope, media targets, and deliverables. The more relevant question is cost per earned impression or cost per qualified lead generated through coverage, metrics that typically make PR highly competitive with paid alternatives at equivalent audience quality.
How do you make a PR campaign go viral?
Virality can’t be engineered; it can only be enabled. The campaigns in this guide that went viral shared a participatory mechanic: the Ice Bucket Challenge had nominations, Barbie had aesthetics to adopt, Stanley had a perfect visual for resharing. What you can control is building in the conditions for virality: a simple action, an emotional hook, a reason for people to show others, and a brand response infrastructure that can capitalize on the moment when it arrives.
Can B2B companies run successful PR campaigns?
Yes. Dwolla, Calian IT, Fearless Girl (State Street), and New Cosmos USA in this guide are all B2B cases. B2B PR campaigns succeed through different mechanisms than consumer campaigns, primarily through thought leadership, newsjacking, executive visibility, and trade media positioning rather than social virality. The underlying logic is the same: give journalists a story worth telling, and give audiences a reason to pay attention.
Ready to Build Your Next PR Campaign?
The campaigns in this guide span two decades, dozens of industries, and every budget tier. What they prove is that the most durable competitive advantage in PR isn’t budget. It’s clarity. Clarity about what you want people to believe, who you’re trying to reach, and what your brand is genuinely willing to stand behind.
Whether you’re planning a B2B product launch, rebuilding after a communications crisis, or building a thought leadership platform from the ground up, the underlying logic is the same: give journalists and audiences something worth caring about. Everything else follows from that.
For a deeper look at how PR strategy is evolving in 2025 and 2026, including how AI is reshaping the earned media landscape and what the biggest PR trends for 2025 mean for campaign planning, those resources go deeper on the strategic shifts affecting every brand’s PR program right now.
And if you want to talk through what a campaign built around your specific growth objective would look like, Zen Media’s earned media practice is designed specifically for B2B tech brands that need their PR program to produce measurable business outcomes, not just coverage reports.
About the author: Sarah Evans is a PR strategist and digital communications expert at Zen Media, specializing in B2B campaign development, earned media, and brand storytelling.
