client name
Beatleap by Lightricks
Influencer marketing, social media marketing

The challenge

After successfully launching in September of 2020, Beatleap—an easy-to-use video editing app that syncs users’ videos to the music of their choice—was ready to further expand their brand reach and take their social media presence to the next level.

The strategy

We knew the best strategy to help Beatleap meet their goals of reaching a greater audience on social platforms was going to be influencer marketing. That’s where our work started.

We identified both micro- and macro-influencers within Beatleap’s three primary audience segments: Lifestyle, Travel/Sports, and Casual Video Editors. After a period of research and relationship-building, we pitched these influencers on a partnership with Beatleap, securing seven influencer partnerships within 90 days.

At the same time, Zen began an aggressive social media campaign, posting 7x per week on Instagram, TikTok, Facebook, YouTube, Twitter, and Snapchat.

The results

By the end of the 90-day campaign, Beatleap had achieved:

  • A 49.2% increase in impressions, a total increase of more than 80 million
  • Follower growth of 19%
  • More than 11.2 million views of their content on TikTok

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