After successfully launching in September of 2020, Beatleap—an easy-to-use video editing app that syncs users’ videos to the music of their choice—was ready to further expand their brand reach and take their social media presence to the next level.
We knew the best strategy to help Beatleap meet their goals of reaching a greater audience on social platforms was going to be influencer marketing. That’s where our work started.
We identified both micro- and macro-influencers within Beatleap’s three primary audience segments: Lifestyle, Travel/Sports, and Casual Video Editors. After a period of research and relationship-building, we pitched these influencers on a partnership with Beatleap, securing seven influencer partnerships within 90 days.
At the same time, Zen began an aggressive social media campaign, posting 7x per week on Instagram, TikTok, Facebook, YouTube, Twitter, and Snapchat.
By the end of the 90-day campaign, Beatleap had achieved: