After successfully launching in September 2020, Beatleap—an easy-to-use video editing app that syncs users’ videos to the music of their choice—was ready to further expand their brand reach and take their social media presence to the next level.
As any app development company knows, with the number of new apps entering the market standing out in the crowd can be a serious challenge.
Increase downloads and build brand awareness.
After researching Beatleap’s buyer personas—a largely Gen Z and young Millennial audience with an interest in creating lifestyle content—we knew the best strategy to help Beatleap build brand awareness and increase their reach was by increasing our presence in the places that our audience already spent a great deal of time: Social media.
We began an aggressive social media campaign, posting 7x per week on:
The social media content strategy focused on fun lifestyle content that illustrated how Beatleap’s array of video-editing features—including adding music and visual features—helps upgrade video content and give it a more professional, playful, or artistic feel.
We used social listening to identify and take advantage of the trending topics on each platform, and drove engagement through a community engagement strategy that included engaging with each comment, and following and commenting on peer and audience accounts. A hashtag bundle was assembled and used strategically across platforms.
Along with our social media marketing strategy, we knew that adding influencer marketing would accelerate Beatleap’s growth.
We identified both micro- and macro-influencers within Beatleap’s three primary audience segments:
After a period of research and relationship-building, we pitched these influencers on a partnership with Beatleap, securing seven influencer partnerships within 90 days.
We created custom creative briefs for each influencer, and provided standards on publishing times, hashtag use, and other logistics.
Our editorial director and senior social media manager reviewed each piece of influencer-created content to ensure the quality, concept, and social media logistics (such as hashtag use, tagging, and compliance standards), were in line with best practices and the goals of the campaign.
By the end of the 90-day campaign, Beatleap’s goals had been achieved, and then some. We saw:
Beatleap’s social media and influencer marketing campaign shows that meeting your audience where they are and accelerating growth by using recognizable “experts” in the space can create massive brand awareness in a short period of time.
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