Specialist ID


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essential workers wearing name badges
client name
paid ads, social media, web design

The challenge

Specialist ID has been selling ID badges and other personnel accessories to Fortune 500 companies, federal and state agencies, universities, and other organizations since 2001. Like most ecommerce companies, SPID was selling through Amazon as well as their own website. However, as Amazon began taking bigger cuts and SPID’s margins began shrinking, the founders knew they had to slash their reliance on the mega-retailer and redirect those sales through their site.

The strategy

Zen’s team created a comprehensive pay-per-click (PPC) and social ad campaign designed to bring purchasers directly to Specialist ID’s website. We also developed SEO-focused blog posts to boost SPID toward the top of Google’s search engine results page (SERP) and increase organic traffic.

The results

Specialist ID saw more than a 100% increase in sales YOY, along with a 125% increase in new users YOY and 101% more page views YOY. The company was also able to cut their Amazon sales dramatically, moving those sales to their own website, resulting in bigger margins and higher net profits.

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