Specialist ID


essential workers wearing name badges
client name
Specialist ID
Paid Ads, Social Media, Web Design, Content Marketing

The challenge

Specialist ID has been selling ID badges and other personnel accessories to Fortune 500 companies, federal and state agencies, universities, and other organizations since 2001. Like most eCommerce companies, SPID was selling through Amazon as well as its own website. However, as Amazon began taking bigger cuts and SPID’s margins began shrinking, the founders knew they had to slash their reliance on the mega-retailer and redirect those sales through their site.


Bring customers directly to Specialist ID’s website through paid ads, social media, and content marketing.

The strategy

Zen’s team created a comprehensive pay-per-click (PPC) and social ad campaign designed to bring purchasers directly to Specialist ID’s website. We also developed SEO-focused blog posts to boost SPID toward the top of Google’s search engine results page (SERP) and increase organic traffic.


The results

Zen executed an integrated marketing campaign that helped Specialist ID cut Amazon sales dramatically and move those sales to the company’s website, resulting in larger margins and higher net profits.

  • 100% increase in sales YOY
  • 125% increase in new users YOY
  • 101% more pageviews YOY

Ready to grow and capture demand? Let’s talk.

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