American City Business Journals

Revolutionizing Media Engagement for the Modern Business Landscape

client name

American City Business Journals (ACBJ)

services

Social Media, Playbook Creation

The challenge

American City Business Journals (ACBJ), the parent company of 43 business journals, faced a critical juncture. While its established presence and niche market shielded it from digital upheaval, the emergence of new media platforms necessitated a fresh approach.

ACBJ’s mission was clear: to captivate the next wave of business influencers and retain the loyalty of its current subscriber base, all within an increasingly digital world.

The strategy

Our team embarked on a three-pronged strategy, each component synergistic yet distinct, to engage ACBJ’s diverse audience:

Facebook Message Bot

To create an easy and engaging brand touchpoint on a channel that hadn’t become overly saturated, we created a Facebook Messenger bot that delivered customized content to increase familiarity with the brand and drive subscribership.

40 Under 40 Audit & Playbook

ACBJ’s flagship program, “40 Under 40,” recognized rising stars in business and community leadership. We recognized untapped potential in shifting the social media narrative from brand-centric to community-driven. By implementing a dynamic social media strategy centered around this program, we amplified fan-generated content and co-branding, thereby reinforcing the ACBJ brand.

LinkedIn Engagement Playbook

Leveraging LinkedIn’s professional network, we crafted a playbook that accentuated ACBJ’s triple value proposition: business growth, career advancement, and professional life simplification. Our approach included engaging content that enhanced lead nurturing, brand humanization, and community building, extending beyond what ACBJ’s website could offer.

The results

Our multifaceted strategy not only provided ACBJ with a clear roadmap for digital investment but also reinvigorated its relevance in the digital era. The outcome was more than just a playbook; it was a comprehensive guide for thriving in the digital landscape, marked by heightened engagement, expanded reach, and a renewed connection with both emerging and established business professionals.

Ready to transform your brand’s narrative? Reach out today.