Dwolla Case Study by Zen Media
client name
Digital PR

The challenge

Dwolla has had one mission since it was founded in 2008: to help innovative organizations take the complexity out of moving money and unlocking the true power of financial systems. In the 21st century, there should be a way to make account-to-account payments easy, affordable, and fast. Dwolla’s flexible payment technology provides a tailored experience, allowing innovators to collect and send payments simply, quickly, and securely. Dwolla had to find a way to get people to notice what they were missing.

The strategy

Zen Media’s PR team curated a 90-day PR strategy to introduce Dwolla’s brand and story to multiple media outlets. We identified key speaking opportunities to present Dwolla’s thought leaders to the press and to showcase their expertise in the fintech industry. We also produced full media coverage reports to ensure brand recognition was on the rise.

The PR team focused on developing future announcements, proactive podcast pitching, and executive downloads to emphasize thought leadership. By positioning Dwolla as a “payments giant,” the number of mentions in tech media outlets will continue to grow, bolstering visibility and brand reach.

The results

Our team identified 100+ media outlets to promote Dwolla’s flexible payment platform, secured 170+ pieces of coverage, and acquired 262 engagements on social media platforms within the 90-day campaign. We also submitted Dwolla as a candidate for the 2022 Transaction Security Innovation Award, which they won.

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