At Zen, we’re all about doing what works.
We don’t hop on the latest trend just because everyone else is.
We don’t go for instant gratification.
Instead, we seek out and develop the digital marketing strategies that get our clients real results. It’s part of our anti-agency mindset: agile, data-driven, and creative-centric.
Over the past 10 years, we’ve seen a lot of marketing strategies come and go. We’ve also seen a lot of changes in the ways consumers interact with brands—so many, in fact, that we conducted a research survey to find out who today’s consumers are, what they like, and what they need from the brands they support.
That proprietary research can be found in our report “Marketing to Gods: The Definitive Guide to Reaching, Engaging, and Retaining the Modern, Empowered Consumer.”
But that’s far from the only resource we’ve created to share what we’re seeing in the digital marketing space, and help others enact best practices in every aspect of their marketing. Here are some of our most popular.
eBooks
50 Ways to Measure Social Media ROI
Brand-new to social media? This ebook is perfect for helping newbies figure out how social media can best help their brand succeed, what key performance indicators (KPIs) they should be tracking, and the many measures of success that can be considered.
For example, did you know that your follower growth rate is more important than the number of followers you have? Having 1,000 followers may tell you that people like your brand, but if that number isn’t steadily growing, then something is wrong. It’s more encouraging, in fact, to see low numbers steadily grow than to see high numbers stagnate.
10 Smart Ways to Skyrocket Your Business
Small business owners, solopreneurs, mompreneurs—these intrepid businesspeople face their own set of challenges and need their own support (which is why we partnered with Chase to create the Chase BizMobile—but that’s a different story).
This ebook will give you actionable ways to get your business moving and shaking, growing your customer base and spreading your message to a wider and wider audience.
101 Ways to Market Your Business
Marketing your business doesn’t have to involve paid social ads (although at some point, it definitely should).
There are plenty of ways to market your business both online and offline—from teaching a class in your area of expertise, to joining your local Chamber of Commerce, to offering a free webinar on your website.
This report will give you 101 ideas, some quick and easy, some more involved—but all effective.
Growing a business online can be overwhelming. There are so many options when it comes to where to focus your social media efforts, how to advertise, what kind of content to create—the list goes on.
This ebook will give you the ins and outs of building a strong online marketing plan, whether you’re starting from square one, or just need help figuring out your next step.
Our Most Popular Blog Posts
Stuck in the Middle: Marketing to Generation X
While there are countless resources on marketing to Millennials and Gen Z, Gen X—those born between 1965 and 1980—can be a little tougher for marketers to figure out.
In this post, we discuss four of the best tactics for engaging this demographic: using email, appealing to their financial responsibility, making videos, and aligning with their values.
8 Steps in Developing a Social Media Marketing Strategy
Need a step-by-step guide to developing your social media strategy for your business? This post is for you! Starting with “Clarify your goals” and ending with “Use analytics,” this list will walk you through the steps you need to take in order to craft a strategy that will work for your brand.
60 Most Commonly Asked Questions About Digital Marketing—Answered!
Did you even know you had 60 questions about digital marketing? Well, even if you’ve only got 59 questions you need answered, check out this informative post about everything from whether social media marketing is worth it, to whether HTML or plain text emails are better.
The 5 Best Social Media Tools to Free Up 2 Hours a Day
There isn’t a marketer alive who couldn’t use 2 extra hours a day—which is why we created this quick roundup of tools that will help you get your busy work done faster, so you can focus on the important things like strategic planning and ramping up your experiential marketing.
Approaching Influencers: The First Step to Influencer Marketing, Outreach, and Digital PR
When connected consumers no longer trust traditional advertising—and they don’t—influencer marketing becomes more important than ever. The stats back this up: 92% of consumers prefer to get information about a product from people they’re familiar with, whether that’s a family member, friend, or online influencer, over any other source.
If you’re unsure of how to start developing those influencer relationships, this post will give you the basics of how to approach them.
Videos
How to Market to a Massive Audience
On this episode of Shama TV, a viewer asked how to market his company to a huge potential audience: 600 million people! Shama offers tips on how to start narrowing that market down, so the viewer can better focus his efforts. This is a must-watch for anyone who’s trying to figure out how best to reach their target demographic.
How to Make Your Customers Do What You Want
In this interview, Shama sits down with Matt Wallaert, a behavioral scientist at Microsoft Ventures, to get some data-backed insight into how human behavior should shape your marketing efforts.
3 Secrets to Perfecting Your Personal Brand
Whether you think of yourself as a brand or not, the fact is: you are one. So how do you take control of your personal brand before it takes control of you? In this video, Shama shares tips to help you do just that!Want more? Browse through our blog for posts on social media platforms, brand personas, audience personas and more!
