The Changing Face of Facebook Marketing – 5 Things you MUST Know

It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight. With almost 500 million users, it is truly turning into the ultimate powerhouse. Mark Zuckerberg, founder of Facebook, has even revealed plans for Facebook to hit 1 billion users by targeting countries where Facebook isn’t yet as infiltrated – countries such as Korea, Russia, and Vietnam.

With more users, more features, comes greater opportunity to leverage Facebook for marketing purposes. Here are the top five things you need to know about Facebook marketing.

1) Facebook Fan Page Admin Rule – Previously, if you created a Fan Page using your profile (you have to have a profile to create a page), you were the default Admin – forever. You could add more administrators, but you couldn’t disconnect the page from your profile. Now, it doesn’t matter who creates the page. You can hand it over to anyone at anytime. This is great news if you had an intern or an ex-employee create the page. They can hand it over to anyone at any time. The downside? Just because you are a creator of the page doesn’t mean you can’t be booted. Key Lesson: Think before you add an administrator.

2) Facebook eCommerce – While Facebook still isn’t the ideal tool for direct sales, it may get there yet. Have a fan page? Sell products or services? Sell from the Fan page directly. Services like Payvment are making that possible – currently for FREE. Key Lesson: Start thinking about Facebook as more than just a relationship building tool. Think Facebook eCommerce.

3) Facebook Currency – It is only a matter of time before Facebook introduces their digital currency. Think of this as a premonition of what’s to come. Doing business globally will be easier than ever with Facebook Bucks/Dinero/Yen. Key Lesson: Think globally.

4) Facebooks Ads – The most exciting frontier yet! Facebook Ads remind me of Google Adwords in the early days. While Google is all about people searching for what they want and need, Facebook is about people searching for who they are. Identity scholars – get ready for some mind blowing research opportunities. Businesses – start thinking beyond regular search. Key Lesson: Get to know your target market better than the back of your own hand.

5) Greater Facebook Integration – Want to automatically follow your Facebook friends on Twitter? There is an App for that! (Update: Facebook may be battling it out with Twitter for now. The app is currently down). In fact, there may be an app for almost everything. Look for greater Facebook integration across the web. Key Lesson: Continue to make Facebook a key part of your marketing – online and offline.

For Facebook geeks like us here at Zen Media, this is all GREAT news. As we work clients across the world and help them understand and better use Facebook – we will also continue to keep all of you updated on what’s new and how you can use it to further your business.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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