Duran Inci is the CEO of Zen Media, a leading B2B PR and marketing agency that helps technology-driven and high-growth companies gain market authority, accelerate demand, and dominate their industries through earned media and strategic communications.
With over two decades of experience building and scaling digital-first businesses, Duran brings a unique blend of technical depth, operational rigor, and revenue-focused marketing expertise to the world of PR. Prior to joining Zen Media, he was the Founder and CEO of Optimum7, a digital solutions company that specialized in B2B eCommerce, custom software, and performance marketing. Under his leadership, Optimum7 helped hundreds of industrial and SaaS companies generate tens of millions in revenue through scalable technology and measurable growth systems.
At Zen Media, Duran leads the agency’s strategic expansion, applying a systems-thinking approach to modern PR that integrates thought leadership, SEO, analytics, and conversion optimization. His core philosophy is simple: visibility without strategy is noise; visibility with intent drives business outcomes.
A frequent keynote speaker and former instructor at Florida International University, Duran has presented at SMX, eMetrics, and other top digital and eCommerce conferences. He is known for his no-BS approach, deep understanding of buyer psychology, and ability to build repeatable frameworks that turn awareness into pipeline.
Duran lives at the intersection of marketing, media, and growth strategy, always focused on one outcome: helping brands earn attention that actually converts.
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