An Online Marketing Firm’s Night Before Christmas

‘Twas the night before Christmas, when all through the biz

Not an SEO was stirring – not even that new girl, Liz.

The keywords were placed on clients’ websites with care,

In hopes that tons of web traffic soon would be there;


The interns were nestled all snug in their beds,

While visions of guest blogging opps danced in their heads;

And the SMMs in excitement, and the bloggers in elation

Were all looking forward to a few days of vacation.


When on Google Analytics there arose such a clatter,

All sprang to their laptops to see what was the matter.

Away to Windows they flew in a dash,

Tore open their browsers and prayed they wouldn’t crash.


The glow of their screens in the darkness of night

Made it clear that nearby, something just wasn’t right.

For who to their wondering eyes had shown up

But a guy they recognized as Google’s Matt Cutts!


He was running around, so lively and quick,

They knew in a moment he was up to some new trick.

More rapid than eagles his algorithm changes they came,

And he whistled and shouted and called them by name:


“Now, Penguin! Now, Panda! Now Hummingbird too!

On, Phantom! On, May Day! On, Caffeine and Penguin 2!

To the top of the search results! To the top of the page!

Now dash away! Dash away! Let people engage!”


As solitaire cards, after a victory trounced,

When they meet with the screen’s edge, begin to bounce,

So up to their laptops his updates they flew

With their pages of results, and Matt Cutts himself, too.


And then in a twinkling, they heard on the keyboard

The clicking of keys as his changes struck a chord.

As they drew back their hands and were turning around,

Down into the internet, Matt Cutts jumped with a bound!


He was dressed in a T-shirt, some jeans and some glasses,

And he looked ready to teach a bunch of online classes.

A bundle of updates he held tight in his hand,

And he looked like he’d help if you ever got spammed.


His eyes – how they twinkled! His big smile – how merry!

A brand new update fluttered around like a fairy.

He grabbed it and held it so it wouldn’t be feared

Then he rubbed his chin where there once was a beard.


The Google logo was displayed on the wall

And the O it encircled his head like a ball.

He had a projector screen up, and a little laser pointer

That shook when he laughed like a fly-fishing angler.


He was excited to share something, about a new change,

And they cringed at the thought of the new keywords they’d have to arrange

But a click on his video and everything he said

Soon gave them to know they had nothing to dread.


He spoke many words, letting online marketers know

That his gift would let Google help them rake in the dough.

The new algorithm was specially designed

To make it easier for marketers to optimize clients’ sites.


Then he sprang from the laptop to his updates gave a whistle,

And away they all flew like a lightning-speed missile.

But I heard him exclaim, ere he flew out of sight,

“Happy online marketing to all, and to all a good night!”


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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