PAID ADS AND SEARCH MARKETING

Harness the precision of digital targeting.

Where intention meets opportunity—72% of marketers tout the benefits of paid ads and search marketing for fast results.

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Maximize ROI with precise targeting.

Enhance brand exposure.

Drive traffic and conversions.

WHAT ARE PAID ADS AND SEARCH MARKETING?

Paid ads and search marketing are the cornerstones of visibility in the digital era.

It’s a crowded market out there, but paid ads help you find your audience, and search marketing helps them find you. Our paid ads experts create ad campaigns for LinkedIn, Google, Meta, TikTok, and more, so you can see real results fast. At the same time, our SEO team helps your brand rise to the occasion, elevating its spot on search engine results pages, in AI recommendation results (like ChatGPT, Bard, Perplexity, and more), and through strong outreach.

With these two sides of search and performance marketing, we align with your business goals to ensure that every click or search result has the potential to increase your bottom line.

SERVICES​

Paid Ads

We help you identify your customers in more detail and with clearer segmentation, so your ads are more targeted and effective than ever before.
Boost your online visibility and traffic with carefully managed and optimized pay-per-click campaigns tailored to your target audience.
Re-engage past visitors and potential customers by showing your ads to users who have previously interacted with your website or products.
Continuously refine and improve your advertising campaigns in real-time, maximizing performance and ROI.
Develop compelling and persuasive ad copy and creative materials, designed to capture attention and drive conversions.
Create and test visually appealing and effective landing pages that are optimized for conversion and user experience.
Measure and analyze the performance of your ad campaigns with detailed reporting, providing insights for further optimization.

Search Engine Optimization (SEO)

We conduct a comprehensive review of your website to identify areas for SEO improvement and enhancement.
Produce enhanced content specifically tailored to increase your website’s likelihood of being recommended by advanced AI platforms and complex algorithms.
Develop a strategic plan for increasing your website’s visibility and ranking through both organic and paid search engine marketing tactics.
Identify and analyze relevant keywords, phrases (long-tail keywords), and queries, ensuring your content aligns with what your audience is searching for.
Strategically align your website’s content with targeted keywords, enhancing its relevance and search engine ranking.
Review and optimize your blog content for SEO, ensuring it’s fully leveraged to attract and engage your target audience.

PAID ADS Services

Ideal Customer Profile (ICP) Identification

We help you identify your customers in more detail and with clearer segmentation, so your ads are more targeted and effective than ever before.

Pay-Per-Click (PPC) Advertising

Boost your online visibility and traffic with carefully managed and optimized pay-per-click campaigns tailored to your target audience.

Remarketing and Retargeting

Re-engage past visitors and potential customers by showing your ads to users who have previously interacted with your website or products.

In-Flight Optimization

Continuously refine and improve your advertising campaigns in real-time, maximizing performance and ROI.

Full Ad Copy and Creative

Develop compelling and persuasive ad copy and creative materials, designed to capture attention and drive conversions.

Landing Page Design and Testing

Create and test visually appealing and effective landing pages that are optimized for conversion and user experience.

Analytics and Performance Reporting

Measure and analyze the performance of your ad campaigns with detailed reporting, providing insights for further optimization.

Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO) Audit

We conduct a comprehensive review of your website to identify areas for SEO improvement and enhancement.

Recommendation Engine Optimization (REO)

Produce enhanced content specifically tailored to increase your website’s likelihood of being recommended by advanced AI platforms and complex algorithms.

Search Engine Marketing (SEM) Strategy

Develop a strategic plan for increasing your website’s visibility and ranking through both organic and paid search engine marketing tactics.

Keyword Research

Identify and analyze relevant keywords, phrases (long-tail keywords), and queries, ensuring your content aligns with what your audience is searching for.

Keyword Mapping

Strategically align your website’s content with targeted keywords, enhancing its relevance and search engine ranking.

Blog Audit and Optimization Strategy

Review and optimize your blog content for SEO, ensuring it’s fully leveraged to attract and engage your target audience.

Learn more about our services for tech-driven B2B brands.

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Our experts make sure your audience hears your story by securing you the best in earned media coverage, from top podcasts to tier-one publications.
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From thought leadership and bylines to blog posts, our team of strategists can develop and produce the content that will make you stand out from the crowd.

LEAD THE PACK WITH PAID AND ORGANIC SEARCH.

Search marketing isn't just about being seen—it's about being remembered.

We go beyond getting you to the top of search engine pages; we create memorable interactions that lead to meaningful conversions. We leverage cutting-edge REO techniques that ensure your content resonates with platform algorithms and AIs, boosting your reach and engagement. From crafting impeccable ad copy to targeting your precise demographics, our tailored search and paid advertising campaigns connect your brand with the right customers at the exact moment they’re ready to engage.
Our approach to analytics ensures your campaigns are continuously refined for relevance and impact, keeping you not just in the race but leading the pack.

“We needed to get more eyes on our online courses. Once we implemented a twice-weekly blogging strategy, along with paid ads, we saw both site traffic and course registrations increase, with registrations up more than 100% in a single month.”
DR. SAM
OWNER OF AAAMS

case study

Here’s how we did it.

Specialist ID has fueled Fortune 500s and institutions with ID accessories since 2001. Challenged by thinning margins on Amazon, our mission was to boost direct website sales. With sharp paid ads, dynamic social media, and magnetic content marketing, we aimed to capture and redirect customer flow to Specialist ID’s online storefront.

Our campaigns don’t chase clicks—they create customers. With our expertly targeted paid ads and meticulous search marketing strategies, we position your brand to capture leads that convert. Let’s navigate the digital domain and turn your clicks into loyal customers.

Let’s Talk.

Our clients are smart, thoughtful, and forward-thinking.

Sound like you? Join them—and us!

Fill out the form to the right and get in touch.

We’re excited to hear from you.

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