Tupperware has social selling to thank for its place as a literal household name. The brand is all about personal relationships and leveraging social networks for success, but Tupperware felt stumped about how to translate its purpose, vision and values into compelling digital storytelling.
Additionally, out of its three million salesforce consultants, only 10,000 were actively engaging social media to build their independent businesses. This was not only a challenge, it was a significant growth opportunity.
We began with research, conducting interviews in several markets, including rural areas in Mexico, and with leadership at HQ in Orlando, FL. We then used our strategic insights to fuel an interactive and engaging digital curriculum for Tupperware’s salesforce, and two playbooks for digital storytelling — at the global, and market levels.
The curriculum and playbooks were about cultivating a culture (at every level in the organization) of digital literacy and transformation.
Armed with the blueprints for how to empower their salesforce and structure their digital storytelling across platforms and for segmented audiences, Tupperware’s leadership could breathe a little easier. They had a plan in place, for maintaining relevance, fostering connections, and not just surviving, but thriving in the digital age.