MedTrainer was founded in 2016 by visionary entrepreneurs Steve Gallion and Jorge Fernandez. Recognizing a need in the market, their mission was to create a company that would serve healthcare professionals’ learning and development needs through an easy-to-use platform. Through a series of strategic acquisitions, MedTrainer grew to become an all-in-one learning, credentialing, and compliance solution.
MedTrainer executives have brought a start-up mentality and desire to modernize healthcare compliance to an industry that has been slow to adopt new technologies. As a result of MedTrainer’s innovation and outcomes-based approach to compliance, the company has secured more than 300,000 healthcare professional contracts and has grown its employee base to 300 in just a few short years.
In early 2021, MedTrainer approached Zen Media to help craft and execute a PR strategy to support two major company initiatives. The first initiative was developing a plan to share the news of the company’s recent Series B fundraising announcement; the second was to announce a major partnership with another learning management system (LMS).
Zen’s PR team curated a 90-day PR strategy to introduce MedTrainer to the market by capitalizing on the company’s upcoming announcements. We worked closely with MedTrainer’s funding partners to craft the messaging and strategy to ensure the company was well-positioned among target audiences.
Building off of the success of the funding announcement and ensuring that a steady cadence of news was released, Zen developed a separate plan that communicated MedTrainer’s newest partnership with a major LMS. This announcement allowed MedTrainer to be seen as a key player in the LMS industry and not just a new tech platform.
As part of the initial strategy, Zen has focused its PR efforts on developing future announcements, proactive podcast pitching, and executive downloads to emphasize thought leadership. By positioning MedTrainer as healthcare’s solution for compliance automation, the mentions Zen earns for the company in tech and healthcare media outlets will continue to grow, bolstering visibility and brand reach.
Within the first 90 days, Zen executed a comprehensive PR program to support MedTrainer’s funding announcement and LMS partnership, and further bolster executive leadership and the brand’s overall presence with targeted media placements in business outlets and podcasts.
Additionally, Zen procured eight original pieces of coverage and secured 600 press release pickups. Of the media hits procured in the first quarter, those published include executive podcast interviews and articles in tech and healthcare publications that earned 31.4k estimated views and an audience reach of 103M. Taking these figures into account, along with an above-average total domain authority of 67, the estimated equivalent ad value for coverage secured is $873.93K.