The 4 Most Effective Ways of Utilizing YouTube For Your Business

Follow these tips for effective business marketing through YouTube.

We have all heard about the staggering statistics that surround the popular online video site, YouTube: More than 100 million videos are viewed each day by people all over the world, 94 of AdAge’s top 100 advertisers have run campaigns through the site, and tens of millions of unique visitors check out YouTube each and every day. However, while it may be obvious as a casual viewer that YouTube may be the future of video in general, are you personally aware of how powerful of a tool online video can be for businesses of any size?

Because of YouTube’s easy-to-use model, it’s mass market audience and the fact that it is free to use, this online video site has quickly become one of the greatest platforms for businesses looking to connect with their audience on a whole new level.

However, like any tool in the world of digital marketing, your content needs to be up to par and must be used correctly in order to see the best results. To help you ensure that your company is getting the most out of YouTube, we have put together some of the most important and effective ways of using YouTube for your business.

1. Update Your Channel Regularly

While YouTube may play home to over 490 million unique users every month (that’s about 1 out of 3 humans on the net globally), only a fraction of these people actually create content, and even less create content that is updated on a regular basis. If you are looking to dive into the world of YouTube and utilize the site as a valuable video resource for your company, make sure that you do not let your enthusiasm for the service fade after just a few weeks. Even if you are not finding the time to post quality videos, make sure that you are still logging on and adding favorite videos that are relevant to your field.

2. Utilize Tags

Like many other social sites across the web, all of YouTube’s videos are organized around tag words and keywords. And since YouTube claims that more than 24 hours of video are uploaded every minute, you want to do everything that you can to make sure that your video is easily found. Therefore, be sure that you are brainstorming around the tags that you are adding and are taking the time to add quality, well-thought-out tags to your videos.

3. Spread Your Video Across Multiple Platforms

Never assume that your viewers will come to you, or will automatically know to look up your business on YouTube. Instead, share your videos on your company website, your blog, your Facebook page and your Twitter page. YouTube has made this very easy for content creators to do by enabling an auto-publish option within your YouTube account settings.




4. Use YouTube’s Free Analytics Tools

YouTube has made it simpler than ever to look into the demographics and facts behind the people who are viewing your videos. Their free analytics tools are easy to use, and provide you with a quick look at the results of your video. This includes the number of views, the demographics of the videos, how people found your video, and even the popular links that they followed in order to get there. These tools are provided by YouTube free of charge, so be sure that you are utilizing them.

YouTube is an amazing marketing platform for businesses of all shapes and sizes. However, make sure that you are following these four  steps to ensure that your company is getting the most out of its online video experience.


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She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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