Artificial Intelligence (AI) has transformed B2B marketing and PR, redefining the way businesses interact, engage, and thrive in the digital landscape. With remarkable advancements in this technology, businesses are now equipped with powerful tools to streamline operations, connect with their target audience on a deeper level, and unlock unprecedented growth opportunities. Among the trailblazers are Google’s Bard and OpenAI’s ChatGPT, two generative AI applications that have quickly dominated their industry.
Almost everyone at this point has used, or at least heard of, ChatGPT. Developed by OpenAI researchers, ChatGPT is not only representative of the power of language models, but incredibly interesting and fun to use. Its primary function is nothing short of magic, generating human-like responses based on given text input, making interactions with AI an uncanny experience that blurs the lines between human and machine.
But that’s not to say Google’s Bard hasn’t given ChatGPT some competition. Developed by the search giant, Bard is designed to go beyond mere text generation. Armed with a unique language model and real-time internet data access, Bard delves into its endless repository of knowledge to craft responses dynamically, backed by the freshest information from the ever-evolving web.
Key Differences Between Bard and ChatGPT
Technology and Purpose
ChatGPT is a large-language AI chatbot trained on a vast amount of internet text that is capable of weaving together coherent and human-like responses, mirroring linguistic nuances and tone. Whether it’s answering queries, sparking conversations, or generating creative B2B content, ChatGPT harnesses the power of language to forge meaningful interactions and content for users.
While also wielding the power of text generation and question-answering, Bard’s underlying language model sets it apart. It uses a different language model than ChatGPT and is armed with access to real-time internet data, while ChatGPT can only access data up to September 2021. It retrieves the most up-to-date information and crafts responses infused with the freshest insights and providing users with a dynamic and ever-relevant dialogue experience.
Data Sources
ChatGPT draws its knowledge from a meticulously curated dataset, therefore its capabilities lie within those predetermined boundaries. While it offers remarkable responses based on its training, it does have certain limitations when faced with questions or topics beyond its data scope.
Google’s Bard offers an “infiniset,” an extensive and thoughtfully chosen dataset that enhances its dialogue capabilities. This expansive knowledge base fuels Bard’s potential to explore diverse topics and tackle a wide array of queries and commands. This access ensures that it remains agile and adaptable, providing users with responses that reflect the most recent developments and trends from across the web.
Internet Access
While ChatGPT’s primary functionalities do not involve internet access, users have the option to unlock the web-browsing feature, sometimes for a fee. By doing so, ChatGPT gains the power to tap into the ever-changing currents of information, providing users with more accurate and contextually relevant answers.
Conversely, with built-in access to the internet’s wealth of data, Bard integrates research insights into its responses. This unique advantage ensures that Bard can stay ahead of the tide, serving users with a mass of up-to-date information and timely answers.
User Accessibility
When it launched in November 2022, ChatGPT quickly dominated the industry. For a while, it was challenging (and even impossible) to access its capabilities because of demand. Its accessible interface sparked curiosity and experimentation, and as a testament to OpenAI’s commitment to democratizing AI, ChatGPT offers free access, inviting users to immerse themselves in the wonders of AI-generated text without financial barriers.
As of July 2023, Bard is gradually rolling out to users in the U.S. and U.K. and is being welcomed with anticipation and intrigue. While eager minds await its full availability, the waitlist remains open for those who want to embark on their AI journey with Bard.
Pricing
As we’ve mentioned, OpenAI’s noble vision of democratizing AI is fully reflected in ChatGPT’s pricing model. With free access for users, ChatGPT is available to users from all walks of life, inviting them to explore and experiment without any financial burden.
Details about Google Bard’s pricing model remain unconfirmed. However, history suggests that since Google’s search experience has traditionally been offered free of charge, its AI will follow suit, ensuring accessibility to a broader audience.
Use Cases
As powerful allies in the B2B landscape, both ChatGPT and Google Bard are instrumental in supporting various business processes. Their capabilities span diverse use cases, including content production and development, generating summaries, conducting research, answering questions, and even assisting in coding tasks. From crafting compelling blog posts and product descriptions to empowering marketing automation, these AI marvels breathe efficiency and creativity into B2B operations.
How does generative AI help B2B brands?
As generative AI applications, ChatGPT and Google’s Bard both offer valuable benefits to B2B brands, enabling them to enhance their marketing content and customer experience. Here are some ways you can apply them to your marketing initiatives:
Related Reading: The Beginners Guide to Understanding Generative AI
Content Generation and Marketing Automation
With the power to generate human-like responses, ChatGPT and Google Bard become indispensable tools for B2B brands in content creation. From crafting captivating blog posts to polishing product descriptions, these AI technologies save precious time and effort, empowering businesses to focus on higher-level strategies and creative endeavors.
ChatGPT’s meteoric rise to popularity is a testament to its usefulness, already proving its worth to countless businesses. This said, Google Bard possesses an edge in providing comprehensive and up-to-date information with its dynamic responses based on real-time internet data, positioning itself as an invaluable asset.
Related Reading: How to Detect AI-Written Content and What it Means for Your B2B
Keyword Research and SEO
Generative AI plays a crucial role in keyword research and B2B SEO automation. This enables marketers to discover relevant and valuable keywords, enriching their content marketing strategies. Though human editors remain essential to fine-tune generated keywords and maintain context, both ChatGPT and Bard’s technologies streamline and expedite the process, empowering brands to bolster their online visibility and reach.
Customer Support and Experience
Integrating generative AI-powered chatbots like ChatGPT and Bard into customer support systems can transform your customer experience. These chatbots adeptly grasp user queries and mimic brand voice, providing real-time and contextually relevant support, personalized product recommendations, and seamless guidance. As a result, businesses elevate their customer support, forging deeper connections with clients, bolstering brand loyalty, and freeing up time for employees to focus on deliverables.
Sales Enablement
Generative AI’s potential in B2B sales is boundless. With tools like GPT-4, sales professionals can enhance communication, create personalized content, and engage with prospects more effectively. Leveraging AI-generated insights, businesses can find new leads, craft tailored content, and adapt swiftly to the ever-changing sales landscape, fostering meaningful interactions and securing valuable opportunities.
Related Reading: The Pros and Cons of AI in Marketing
As the saying goes, everything is better in pairs. ChatGPT and Bard’s capabilities hold the potential to reshape marketing content and elevate the customer experience to new heights. They can form an invaluable partnership in automating content generation, navigating the SEO landscape, enhancing customer support, and empowering B2B sales professionals to wield the mighty GPT-4 in their quest for prosperity. Together, they herald a new dawn of possibilities for B2B enterprises, unlocking the gates to boundless creativity, efficiency, and connection with their audience like never before.
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