Speaker 1:
So let’s talk about your book Momentum, because I know in the book you share a lot of different strategies that businesses can use to really grow their business online with great marketing. So let’s talk about that.
Shama Hyder:
Yeah, absolutely. Momentum’s interesting because I think to tell the story of Momentum, I almost have to tell the story of the Zen Of Social Media Marketing, my first book, which actually just went into its fourth edition as of yesterday. And the thing about that is I wrote it when there was so much demand. People were hungry to know how to use social media. How does this work? What do we do with it? How do I make sense of this all? So it really was a rhymer for how things were, how to make this work, a tactical guide for social media. And when the book came out, it surprised me, too, that it’s done so well. I guess in some ways because it was written to meet market demand, but what happens when, as an author, when one of your books does well, especially your first book, is immediately people say, “When’s your next book?”
Shama Hyder:
That’s the biggest question you get asked. Great stuff. I want more. What’s next? So everyone starts asking you what’s your next book? But the thing is, I didn’t want to write something for the sake of writing it. I didn’t write The Zen that way. I wrote it because there was a demand. I wanted to meet it. That’s the entrepreneur in me. So I didn’t want to write something just again, for the sake of writing it. And it took me three, four years after Zen to start looking and saying, okay, people are now dealing with different issues. They’re overwhelmed. They need a framework. How do I help them? And so Momentum came about because there was a need. There was a specific demand. And hence from that demand, this came about.
Speaker 1:
Gotcha. And so I know in the book you share five different strategies people can use. Can you talk about that?
Shama Hyder:
Yeah, it’s five principles of Momentum that really, again, it’s not just digital marketing, but marketing in the digital age. Kind of like the ecosystem we live in. The first principle is agility through analytics, looking at numbers and not having sacred cows. So making your decisions based on the data that’s available to you. Then you have customer focus, and customer focus not in a way of the customer’s always right. But understanding how focusing on what your brand means as a company is no longer the way to go, but much more what does our doing business with us allow our customers to see about their personal brand? Very different kind of question. We look at the customer journey and what that looks like.
Shama Hyder:
And the third is integration. How do you integrate physical and digital marketing? How do you do it seamlessly? The fourth is content curation. So not just writing content or feeding content, but how do you curate it? How do you be that filter or voice for your audience? How do you bring them the best? And then the final one is cross-pollination. How do you bring different ideas to the table, one from the other, to create something new? How do you stop looking in silos and are able to create something, almost a new category, if you will. So that’s cross-pollination, and those are the five principles the book really revolves around.
