Sales Enablement Collateral

Arming Your Team to Win in the B2B Battlefield

In the complex, highly competitive world of B2B sales, your reps are on the front lines every day, battling for the attention and trust of increasingly skeptical buyers. To win, they need more than just a great product – they need the right content assets to engage prospects, counter objections, and accelerate deals through the pipeline. That’s where sales enablement collateral comes in.

At Zen Media

We specialize in creating B2B sales enablement collateral that's not just informative, but truly influential. Our approach is grounded in a deep understanding of the B2B buyer's journey and the unique challenges your reps face at each stage. We arm your team with the content weapons they need to establish credibility, differentiate your solution, and drive decisive action.

Our Approach: Persuasive Storytelling Meets Sales Activation

Our team of B2B sales enablement experts, including strategists, writers, designers, and videographers, follows a battle-tested process to create collateral that converts:

  1. Align with Your Sales Strategy and Personas: We start by gaining a clear understanding of your sales strategy, target buyer personas, and the key objectives and obstacles for each stage of your sales process. This alignment ensures that every piece of collateral we create is purposeful, persona-specific, and designed to move the revenue needle.
  2. Mine for Insights and Proof Points: We conduct in-depth interviews with your sales team, product experts, and successful customers to uncover the insights, anecdotes, and hard proof points that will be most persuasive to your buyers. We look for the “aha moments”, the before-and-after transformations, and the quantifiable business outcomes that showcase the unique value of your solution.
  3. Craft Compelling Narratives and Visuals: Armed with these raw materials, our writers and designers get to work crafting collateral assets that bring your value proposition to life in a compelling, easy-to-digest way. Whether it’s a high-impact case study, an interactive ROI calculator, or an objection handling battle card, we focus on creating narratives and visuals that engage emotionally while also conveying key information.
  4. Optimize for Sales Usability and Accessibility: We know that the best sales collateral in the world is useless if your reps can’t find it or don’t know how to use it. That’s why we put a heavy emphasis on organizing, tagging, and distributing your collateral in a way that makes sense for your sales team’s workflows. We also provide training and guidance on how and when to use each asset for maximum impact.
  5. Integrate with Your Broader Sales Tech Stack: We ensure that your sales collateral is seamlessly integrated with your CRM, sales engagement, and content management platforms. This allows for efficient tracking, personalization, and optimization based on real-world usage data. It also makes it easy for reps to surface the right content at the right time, directly from the tools they use every day.
  6. Measure, Analyze, Iterate: We track a robust set of metrics to gauge the effectiveness of your sales collateral, from basic usage and engagement data to deeper impact metrics like influenced pipeline, deal velocity, and closed-won revenue. We use these insights to continually refine and optimize your collateral mix, ensuring that your reps are always equipped with the most impactful assets.
Benefits of Our B2B Sales Enablement Collateral Services:
  • Align your marketing and sales teams around a shared library of high-impact content assets
  • Empower your reps to be more effective storytellers and problem-solvers at every stage of the sale
  • Differentiate your solution and build trust with buyers through compelling proof points and customer stories
  • Accelerate your sales cycles by proactively addressing common questions and objections
  • Increase your deal win rates and average contract values with persuasive ROI justification tools
  • Ramp new reps faster with a comprehensive, easy-to-use set of sales content resources
  • Gain visibility into what content is truly moving the needle for your sales team
Proven Results:
  • ExpertusOne’s case study program put them on the map, with one of their case studies being shared in three industry publications as an example of a top brand helping businesses modernize their tech stack.

    Their co-founder and COO, Mohana Radhakrishnan, had this to say:

    “Investing in Zen has resulted in close relationships with partners that truly want to know and understand our business, our industry, and our buyers. They’re excited about driving success for us, and we’re excited about the exceptional results.”
  • Customer case studies and success stories
  • Product demos and explainer videos
  • Sales presentation decks and pitch scripts
  • One-sheets and solution overviews
  • Objection handling and competitive battle cards
  • ROI and TCO calculators
  • Proposal templates and sales email copy
  • Personalized content hubs for each rep
  • Usage and effectiveness reporting dashboards

In today’s B2B sales landscape, your reps are up against more informed, empowered buyers than ever before. To win their trust and their business, your team needs content that goes beyond just informing to truly influencing and differentiating your solution at each critical juncture.

Ready to equip your sales force with collateral that gives them a decisive edge in every deal? Contact us to learn how Zen Media can help you build a sales content arsenal that drives more pipeline, faster closes, and bigger wins.

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