Media Relations and Press Coverage
Deals get harder to win when credibility is missing at the decision table. Media relations and press coverage earns third-party validation buyers rely on while they research, compare, and justify decisions internally.
Earned coverage becomes proof buyers can carry forward.
At Zen Media
We specialize in earning the third-party validation and expert reputation you need to influence B2B decisions and drive action. Our approach is grounded in a deep understanding of the B2B buyer's journey and the unique role that earned media plays in building credibility, shaping perceptions, and moving buyers from awareness to close.
Why Media Relations and Press Coverage Matter in B2B
In B2B, press coverage is more than just a vanity metric—it’s a powerful tool for influencing buying decisions and driving real business results. Here’s why:
- Builds Trust and Credibility: Third-party validation from respected media outlets establishes your brand as a credible, authoritative voice in your industry.
- Reaches and Engages Key Decision Makers: Strategic media placements put your brand and thought leaders in front of hard-to-reach B2B decision makers.
- Supports Your Sales Cycle: Earned media coverage provides powerful social proof and validation that your sales team can use to overcome objections and close deals.
- Strengthens Your Digital Presence: Media mentions and backlinks from high-authority sites boost your search rankings and online credibility.
Benefits of Our Approach
- Discovery and strategy alignment, target buyers, go-to-market strategy
- Message and narrative development, thought leadership angles
- Media and influencer targeting, outlets, journalists, top-tier publications
- Proactive outreach and pitch development, tailored pitches, media relationships
- Coverage monitoring and reporting, brand mentions, press coverage, earned media impact
- Amplification and sales activation, owned and paid channels, press clips, third-party validation
deliverables
- Media relations strategy brief aligned to go-to-market strategy and revenue goals
- Message and narrative development kit, thought leadership angles and key messages
- Media and influencer targeting list, priority outlets, journalists, top-tier publications
- Amplification and sales activation toolkit, owned and paid channel plan, press clips, third-party validation
proven points
- Dwolla’s 90-day PR campaign secured an outstanding 170+ pieces of coverage, and over 250 social media engagements, amplifying Dwolla’s digital footprint and positioning them as a fintech front-runner.
- Cheetah Digital, 0-party data collection tech company, leveraged our PR efforts to secure top-tier placements in Forbes, The Wall Street Journal, The Harvard Business Review, AdWeek, Newsweek, and Ad Age. This whirlwind of publicity led to an average of 1.35M unique visitors monthly (UVM) and an audience of over 400 million.
Ready to Earn the Credibility to Influence and Close?
Media relations and press coverage supports how B2B buyers build conviction across long, multi-stakeholder sales cycles. It helps establish credibility early, reinforce your narrative during evaluation, and provide third-party proof that makes internal justification easier. With a consistent earned media strategy in place, teams can influence decisions throughout the buying process and close with more confidence.
Contact us to learn how Zen Media’s Media Relations and Press Coverage services, powered by our GTM Influence Model™, can help you earn the third-party validation you need to influence buyers and close more deals.
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