B2B Tech PR

Our team of B2B tech PR experts, including former technology journalists and industry analysts, follows a proven process to help you break through to your most valuable buyers:

1. **Deep Industry Immersion**: We start by immersing ourselves in your industry, your technology, and your unique market position. We seek to understand the complex dynamics at play, the key players influencing the conversation, and the critical challenges your buyers are facing. This deep context is the foundation for all our PR efforts.
2. **Buyer-Centric Messaging and Positioning**: Using our industry insights, we work with you to craft messaging and narratives that speak directly to your target buyers’ needs, challenges, and objectives. We help you translate complex technical details into clear, compelling stories that showcase your unique value and differentiation. Every message is designed to build trust and credibility with your discerning audiences.
3. **Earned Media and Influencer Strategy**: We develop a targeted earned media and influencer engagement strategy to put your stories in front of the outlets and individuals your buyers trust most. Leveraging our extensive relationships, we secure opportunities for executive interviews, contributed articles, expert commentary, and features in top-tier industry, business, and technology publications. We also identify and engage key opinion leaders who can validate and amplify your message.
4. **Thought Leadership Amplification**: We turn your executives and subject-matter experts into industry thought leaders through a robust content and commentary program. From research reports and bylined articles to blog posts and social media engagement, we help your experts consistently share valuable, forward-looking insights that cement your brand’s authority and keep you at the forefront of industry conversations.
5. **Integrated Demand Generation Support**: We work closely with your marketing and sales teams to ensure your PR efforts are fully integrated with your broader demand generation strategy. We arm your teams with earned media assets and thought leadership content to use in their campaigns and outreach. We also provide strategic guidance on leveraging PR to drive measurable pipeline and revenue impact.
6. **Measurement and Continuous Refinement**: We meticulously track and analyze the performance of your PR efforts against your key business objectives, using a mix of quantitative and qualitative metrics. From media placements and share of voice to website traffic and lead generation, we continuously measure what matters and use those insights to refine our approach for maximum impact.