Zen Media's
Comprehensive Marketing Playbook Checklist
Want to level up your marketing strategy? Steal this checklist and use it to assess your brand from top to bottom. This checklist is broken into two sections: Audit and Execute.
Once you have a full understanding of everything you’re already doing, how your brand is positioned, and what your competitors are doing, you can create actionable strategies to execute.
More to download
Trade shows are no longer one-off appearances—when structured as marketing campaigns, they’re growth engines. With B2B event revenue skyrocketing over the last five years, smart brands are leaning into strategic exhibition design, digital amplification, and post-show momentum to drive measurable results. Learn how to turn your next booth into a high-impact experience that delivers qualified leads, brand credibility, and lasting connections.
Strategically designed event touchpoints can dramatically compress the B2B sales cycle through four key phases. From discovery to momentum, each phase highlights specific acceleration points that transform prospects from passive observers to committed customers. Discover how immersive brand experiences and contextual problem- solving create a seamless journey that builds trust, validates solutions, and maintains acceleration long after your event concludes.