Healthcare and Lifesciences
Healthcare and Life Sciences Industry Solutions
Our Expertise in Healthcare and Life Sciences
We specialize in helping healthcare and life sciences brands across a wide range of verticals, including:
- Healthcare Providers and Services
- Medical Devices and Diagnostics
- Biotechnology and Pharmaceuticals
- Health IT and Digital Health
- Life Sciences Research and Development
- Wellness and Preventive Health
Our team understands the regulatory landscape, the importance of data security, and the need for transparency and trust in healthcare and life sciences. We also recognize the rapid pace of innovation in these fields and the necessity of communicating complex scientific and medical information in a clear and compelling manner.
Proven Success with Leading Healthcare and Life Sciences Brands
Our client roster includes some of the most innovative and respected names in the healthcare and life sciences world, such as:
AGBT, a genomic life-sciences company, achieved email open rates 17% above the industry average, with a strong click-through rate that drove hundreds of readers to sign up and attend their conference, generating higher rates of attendance than ever before.
Aeroflow Breastpumps saw their conversion rate double after implementing Zen Media’s marketing playbook.
AAAMS, a cosmetic surgery training company, saw a 46% boost in digital course revenue, and a 156% uptick in registrations after working with Zen Media on a new website and SEO-focused blogs.
- Unlimited Tomorrow
- NurseFirst
- WalkingSpree
- BHA
- CallonDoc
- Figure1
- Revive Health
- Behavidence
- Proscia
- TetraScience
We’ve helped these brands build credibility through compelling thought leadership content, earn influential media placements, engage decision-makers across channels, and ultimately accelerate pipeline velocity and revenue growth.
The Uniqueness of Healthcare and Life Sciences Marketing and PR
Navigating Regulatory Challenges:
The healthcare and life sciences industries are heavily regulated, with stringent requirements for data privacy, patient consent, and product approvals. Our strategies ensure compliance with regulations such as HIPAA, FDA, and EMA, while effectively communicating your value proposition. We stay up-to-date with the latest regulatory changes to ensure your campaigns are always compliant.
Building Trust and Credibility:
Trust is paramount in healthcare and life sciences. Patients, providers, and stakeholders need assurance that your products and services are safe, effective, and reliable. Our approach focuses on building and maintaining trust through transparent communication, robust data security measures, and compliance with regulatory standards. We emphasize thought leadership and credibility, showcasing your expertise and reliability through high-quality content and third-party validations.
Communicating Complex Solutions:
Healthcare and life sciences products can be complex and difficult to understand for the average consumer. We specialize in simplifying and clearly communicating these solutions, making them accessible and appealing to your target audience. Whether it’s through detailed whitepapers, engaging explainer videos, or interactive webinars, we ensure your message is clear and compelling.
Engaging a Discerning Audience:
Healthcare and life sciences buyers are highly discerning and often skeptical. They require substantial proof of value and reliability before making decisions. Our integrated approach combines content marketing, earned media, and social media to create a cohesive narrative that resonates with your target audience. We use data-driven insights to optimize your campaigns and ensure they effectively engage and persuade decision-makers.
Our Approach for Healthcare and Life Sciences
Our GTM Influence Model™ is specifically designed to address the unique needs of healthcare and life sciences companies. Here’s how we drive impact:
Thought Leadership and Credibility Building:
We create high-quality content assets like whitepapers, case studies, and industry reports that showcase your expertise and differentiate you from competitors. Our earned media efforts secure placements in top-tier publications and influential voices to amplify your brand authority.
Integrated Audience Engagement:
We develop personalized content journeys and omnichannel campaigns that guide your target buyers through the sales cycle with relevant, persuasive messaging. Our approach combines content marketing, social media, email nurturing, and sales enablement tactics.
Sales Acceleration and Revenue Impact:
Every tactic we execute is designed to support your sales team, generate qualified leads, accelerate deal velocity, and drive revenue growth. We track and optimize our efforts based on metrics that matter to your business, like sales cycle length, win rates, and average deal size.
Agility and Future-Proofing:
In the fast-paced healthcare and life sciences world, our audience-centric, data-driven approach allows you to stay agile and adapt quickly to new market dynamics, emerging technologies, and shifting buyer preferences.
Why Choose Zen Media for Healthcare and Life Sciences Marketing and PR?
B2B and B2C Expertise:
We specialize in the unique challenges and dynamics of both B2B and B2C healthcare and life sciences marketing and PR, with deep experience across industries and buyer roles.
Strategic Approach:
Our GTM Influence Model™ provides a comprehensive, data-driven framework for engaging and persuading discerning healthcare and life sciences buyers.
Measurable Impact:
We track and optimize the metrics that matter most to your business, from brand perceptions and engagement to pipeline and revenue.
Seamless Integration:
We work closely with your sales, marketing, and product teams to ensure a cohesive, impactful go-to-market strategy.
Proven Results:
Our clients have seen significant increases in demand generation, lead volume, and sales after implementing our GTM Influence Model™. Ready to influence your most discerning healthcare and life sciences buyers and drive measurable growth?
Contact us today to learn how our GTM Influence Model™ can power your company’s success.