Financial Services and FinTech
Navigating Trust and Innovation in Financial Services and Fintech
Our Expertise in the Financial Services and Fintech
We specialize in helping financial services and fintech brands across a wide range of verticals, including:
- Banking and Financial Institutions
- Payment Processing and Digital Wallets
- Investment and Wealth Management
- Insurance and Insurtech
- Lending and Credit Services
- Blockchain and Cryptocurrency
Our team understands the regulatory landscape, the importance of data security, and the need for transparency and trust in financial services. We also recognize the rapid pace of innovation in fintech and the necessity of communicating complex technological solutions in a clear and compelling manner.
At Zen Media, we specialize in helping financial services and fintech brands navigate complexity and achieve their growth objectives. Our proven GTM Influence Model™ combines PR, content marketing, and social media strategies to help you:
- Build trust and credibility with discerning audiences.
- Communicate complex offerings in a clear and compelling way.
- Engage decision-makers across digital channels.
- Stay agile and compliant in the face of regulatory change.
- Align with sales to drive pipeline and revenue impact.
Proven Success with Leading Financial Services and Fintech Brands
See how we've helped leading financial services and fintech brands achieve success:
- Dwolla’s 90-day PR campaign secured an outstanding 170+ pieces of coverage, and over 250 social media engagements, amplifying Dwolla’s digital footprint and positioning them as a fintech front-runner, and tripling their inbound leads.
- ATB Ventures partnered with Zen for PR and content marketing as part of their launch of a new innovation arm, securing top-tier media coverage in Harvard Business Review, Forbes, Inc, Fast Company, and more, and generating 1000+ sign-ups for their beta product.
- Sivo’s leveraged Zen Media for a playbook and social media support to help elevate their AI lending platform’s brand and attract new partners and customers, resulting in a 368% increase in LinkedIn engagement.
- Chase Business leveraged Zen Media for a creative campaign that turned branch managers into trusted thought leaders on small business banking, supporting a 30% increase in new business checking accounts.
The Uniqueness of Financial Services and Fintech Marketing and PR
Building Trust and Credibility:
In the financial services and fintech sectors, trust is paramount. Consumers and businesses are often skeptical and cautious, especially when it comes to their financial well-being. Our strategies focus on building and maintaining trust through transparent communication, robust data security measures, and compliance with regulatory standards. We emphasize thought leadership and credibility, showcasing your expertise and reliability through high-quality content and third-party validations.
Navigating Regulatory Challenges:
The financial industry is heavily regulated, and staying compliant while effectively marketing your services can be challenging. We help you navigate these complexities by ensuring that all marketing and PR efforts adhere to industry regulations and standards. Our team stays up-to-date with the latest regulatory changes to ensure your campaigns are always compliant.
Communicating Complex Solutions:
Financial services and fintech products can be complex and difficult to understand for the average consumer. We specialize in simplifying and clearly communicating these solutions, making them accessible and appealing to your target audience. Whether it’s through detailed whitepapers, engaging explainer videos, or interactive webinars, we ensure your message is clear and compelling.
Leveraging Digital Channels:
In today’s digital-first world, financial services and fintech companies must leverage a variety of digital channels to reach and engage their audience. Our integrated approach combines content marketing, social media, and earned media to create a cohesive and impactful digital presence. We use data-driven insights to optimize your campaigns and ensure they resonate with your audience.
Our Approach for Financial Services and Fintech
Our GTM Influence Model™ is specifically designed to address the unique needs of financial services and fintech companies. Here’s how we drive impact:
Thought Leadership and Credibility Building:
We create high-quality content assets like whitepapers, case studies, and industry reports that showcase your expertise and differentiate you from competitors. Our earned media efforts secure placements in top-tier publications and influential voices to amplify your brand authority.
Integrated Audience Engagement:
We develop personalized content journeys and omnichannel campaigns that guide your target buyers through the sales cycle with relevant, persuasive messaging. Our approach combines content marketing, social media, email nurturing, and sales enablement tactics.
Sales Acceleration and Revenue Impact:
Every tactic we execute is designed to support your sales team, generate qualified leads, accelerate deal velocity, and drive revenue growth. We track and optimize our efforts based on metrics that matter to your business, like sales cycle length, win rates, and average deal size.
Agility and Future-Proofing:
In the fast-paced financial and fintech world, our audience-centric, data-driven approach allows you to stay agile and adapt quickly to new market dynamics, emerging technologies, and shifting buyer preferences.
Why Choose Zen Media for Financial Services and Fintech Marketing and PR?
B2B and B2C Expertise:
We specialize in the unique challenges and dynamics of both B2B and B2C financial services and fintech marketing and PR, with deep experience across industries and buyer roles.
Strategic Approach:
Our GTM Influence Model™ provides a comprehensive, data-driven framework for engaging and persuading discerning financial services and fintech buyers.
Measurable Impact:
We track and optimize the metrics that matter most to your business, from brand perceptions and engagement to pipeline and revenue.
Seamless Integration:
We work closely with your sales, marketing, and product teams to ensure a cohesive, impactful go-to-market strategy.
Proven Results:
Our clients have seen significant increases in demand generation, lead volume, and sales after implementing our GTM Influence Model™.
Ready to influence your most discerning financial services and fintech buyers and drive measurable growth? Contact us today to learn how our GTM Influence Model™ can power your company’s success.
Financial Services and Fintech Expertise
Our team brings deep experience driving growth and differentiation for financial services and fintech brands across verticals, from banking and payments to lending, insurance, wealth management, and more.
We understand the nuances of marketing and selling in this heavily regulated, trust-driven industry. Our strategies are designed to help you build credibility, simplify complexity, and adapt to change while staying compliant.
Whether you’re an established financial institution looking to protect your position or an emerging fintech aiming to disrupt the status quo, we have the industry expertise and influence model to help you achieve your goals.
Ready to build trust and drive growth in financial services and fintech? Contact us today to put our GTM Influence Model to work for your brand.