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SAM is our Moment to Momentum™ methodology.

This exclusive strategy uses a mix of marketing, public relations and social media to create momentum (and disproportionately massive ROI) for our clients.

Introduction TO
The SAM Method™

Einstein said there are five ascending levels of intelligence: smart, intelligent, brilliant, genius, and simple. You bring the genius. We’ll bring the simple.

Einstein would have loved SAM. While SAM isn’t a person, it is our proprietary methodology for helping brands turn moments into business results. 

Just what does this look like? Initially, it looks like millions of impressions, top tier media mentions, and tons of brand awareness.

Longer-term, it looks like shorter sales cycles, more demand gen, and new levels of industry influence, top talent knocking at your door, regular speaking invitations to leading conferences, recognition in premium publications, and increased market share. 

Less of, “Now, who are you again?” and more of, “Oh, you guys are everywhere these days…tell me more.”

That’s the power of Moment Based Momentum™.



What’s the difference between a moment and a moment that drives business results? It’s the story embedded within the moment. We take the genius of your moment and — through the power of digital storytelling — simplify it so your audience finally gets it and wants to talk. We craft your brand narrative to perfection so your prospects remember you, your clients rave about you, your industry celebrates you, and your competitors seek to emulate you. You bring the steak, and we bring the sizzle.


Once we distill the story within your moment, we can amplify what we’ve architected via digital PR, influencer marketing, content marketing, videos, experiential events and more to further build, expand, strengthen, and fortify your relationships. Basically, this is the moment of “virality” where you become the industry darling. This is where you run into prospects and stakeholders who say “You guys are everywhere right now!”


What gets measured gets managed. You’ll be able to measure the impact your marketing is having on your brand both quantitatively (what are the numbers?) and qualitatively (what is the sentiment?) in order to effectively manage them. This allows you to finally open the black box of marketing and see what’s working, what’s not, and where to double down to get the most bang for your buck. By eliminating guesswork you also eliminate waste and strengthen strategies, and momentum efforts become highly targeted, efficient, effective, and most importantly, profitable.

We’ve worked together for 3 years. It’s been an absolutely phenomenal partnership…I’ve worked more than 30 years in business with all kinds of vendors. I can’t recommend anyone more than Zen.

Malcolm Gilvar

Trade Group


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