Tupperware has social selling to thank for its place as a literal household name. The brand is all about personal relationships and leveraging social networks for success, but Tupperware felt stumped about how to translate its purpose, vision and values into compelling digital storytelling.
Additionally, out of its three million salesforce consultants, only 10,000 were actively engaging social media to build their independent businesses. This was not only a challenge, it was a significant growth opportunity.
