How we helped Qvest maximize its presence at NAB Show 2024, leading to 55 pieces of coverage in just 24 hours and the 2 top-ranking searches on Google
How we helped Qvest maximize its presence at NAB Show 2024, leading to 55 pieces of coverage in just 24 hours and the 2 top-ranking searches on Google
55 pieces of media coverage in 24 hrs.
Audience reach: 9.44 Million
High-value features in trade and tier-one publications:
#1 and #2 rankings on Google’s search results page for “AI NAB” and “GenAI NAB”
Qvest, a leader in digital transformation across broadcast, media, and entertainment, wanted to leverage key findings from a recent analysis to position Qvest as a thought leader in the space. To make a significant impact, they decided to release these findings and recent innovations at NAB Show 2024. With the rapid evolution of GenAI and broadcasting technology, Qvest aimed to increase market share and generate substantial media coverage in a highly competitive landscape.
We crafted a comprehensive earned media strategy, synchronizing our PR and social media teams to amplify Qvest’s presence at NAB Show 2024. Starting with extensive pre-event buzz, we launched three rounds of pitching over two days each week leading up to the show. Two press releases were distributed to generate interest and preview newsworthy content.
Our multi-channel approach combined traditional media outreach with social media engagement and content creation to maximize visibility across various platforms and audience segments. On-site, Qvest captured real-time content, conducted SME interviews, and engaged with the media. This hands-on approach ensured Qvest’s innovations were effectively communicated to attendees and media alike.
Post-event, our team continued media outreach to capitalize on trends and insights gathered during the show, extending the impact of Qvest’s presence beyond the event itself. Throughout the campaign, PR efforts were aligned with SEO strategies to enhance long-term visibility around key terms and phrases related to NAB Show 2024 and Qvest’s offerings.
Our strategy delivered exceptional results. In just 24 hours after NAB Show 2024, we secured
55 pieces of coverage, reaching an impressive audience of 9.44 million.
The coverage we secured included high-value feature articles and two feature videos in prominent tech publications: AIThority, Lavnch Code, and Hackernoon. The campaign’s reach also extended to broadcast media, securing a segment on CBS Las Vegas and expanding Qvest’s visibility to a broader audience.
Through our SEO-driven approach, Qvest achieved #1 and #2 rankings on Google’s search results page for “AI NAB” and “GenAI NAB” searches, solidifying their position as a thought leader in the space. This also ensures Qvest’s NAB Show 2024 presence will continue to deliver value long after the event’s conclusion, setting the stage for continued growth and recognition in the competitive world of media and entertainment technology.
Social media efforts amplified Qvest’s presence beyond the show floor, with real-time updates and engagement with brand and SME content keeping the conversation going throughout the event.
A Qvest executive praised the campaign’s success:
Minority and Women-Owned | DBE, MBE & SBE Certified | Creative + Communications + Conversions
