At the height of the COVID-19 pandemic, the restaurant industry was teetering on the brink of disaster. Government guidelines redefined the way business had to be conducted. Faced with this new challenge, OneDine was presented with an unmatched opportunity: to embrace the chaos and emerge as a pioneer with advanced technology solutions for helping restaurants battle disruptions, enhance resilience, and prepare for a post-COVID future.
Moving away from a sales-centric model, OneDine focused on support, presenting OneDine’s contactless ordering and payment solutions, free of charge, to thousands of restaurant brands and food service businesses in dire need.
Zen Media led this strategic shift, developing messaging to announce and amplify this shift through targeted PR and social amplification campaigns.
These efforts positioned OneDine as an innovative leader in the industry and a premier solutions provider in a pandemic-stricken world.
The strategic pivot didn’t just meet expectations—it blew them out of the water.
In less than 60 days, Zen Media’s vigorous PR campaign exponentially amplified OneDine’s brand awareness, resulting in 44 earned media placements, amassing a readership of 196 million online users and 321k+ video views.
Zen Media made the most of each press hit with social media amplification, resulting in 10k social shares and 1.3 million video views.
This boost in brand awareness translated to a 159% increase in qualified leads—from a mere 63 (pre-COVID-19) to a whopping 163 in less than seven weeks. The lead growth also translated to an increase—from 11k to 26k—in potential restaurant locations.
Sales, too, skyrocketed in this period. More than 50 accounts were signed, representing over 3,000 units when fully deployed—an unprecedented growth in a market grappling with pandemic pressures.
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