Skip to content

OneDine

THE CHALLENGE

OneDine, a new guest-side ordering and payment platform for restaurant operators, was a newcomer to the B2B Software-as-a-Service (SAAS) market. In a crowded industry where customer loyalty is both hard-won and hard-kept, OneDine needed to quickly  establish itself as a trustworthy, innovative provider well positioned to solve the restaurant industry’s existing challenges.

OneDine

THE CHALLENGE

OneDine, a new guest-side ordering and payment platform for restaurant operators, was a newcomer to the B2B Software-as-a-Service (SAAS) market. In a crowded industry where customer loyalty is both hard-won and hard-kept, OneDine needed to quickly  establish itself as a trustworthy, innovative provider well positioned to solve the restaurant industry’s existing challenges.

THE STRATEGY

Zen swung into action, creating and implementing a full-scale digital PR and marketing plan. One that involved attracting prospective customers and investor attention alike. We began by creating key collateral: an investor deck, videos which showcased the technology in action, as well as sales enablement material. Within a very short time frame, we positioned the brand as one to watch in the space with targeted messaging and strategic distribution.

THE RESULTS

OneDine was able to close a very successful series A at a $90 million valuation, and landed more than 20 major media hits within 30 days. Media included: Crunchbase, Forbes, Inc, Restaurant Magazine, FSR, and others. OneDine also broke Crunchbase’s Top 100 start-ups list, beating out both Airbnb and Uber during their launch.

Be Our Next Case Study

What's your moment?
Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.