Kamua

Category

Share

Video editing with Kamua
client name
Kamua
website
services
PR

The challenge

This startup, which engineered the most innovative cloud-based, AI-powered video editing tool on the market, needed to establish itself as an authoritative voice in the video editing industry and rapidly expand its base of dedicated users.

The strategy

Zen developed a comprehensive PR plan that included bylined articles by Kamua founder and CEO Paul Robert Cary; multiple monthly mentions including in tier-one publications; and most importantly, a Product Hunt launch campaign that would get Kamua’s name and product in front of thousands of tech-savvy users and influencers.

The results

Kamua became one of the top 3 most-hunted products on Product Hunt, was the Featured Product in Product Hunt’s email newsletter, and was named Best Product of the Week by Product Hunt the week of its campaign. Thanks to this campaign and their ongoing PR efforts, Kamua achieved major expansion into the Spanish, French, Arabic, and Russian-language markets, plus continued growth with English-speaking users. In 2021, Kamua was acquired by the global creator company Jellysmack.

Learn How to 10X Your Sales Pipeline & MORE

    Please prove you are human by selecting the Tree.
    Join our network of over 750,000 business leaders around the world and receive our most popular content!
    Secured 170+ pieces of coverage, and acquired 262 engagements on social media platforms within the 90-day campaign. […]
    Achieved a 49.2% increase in impressions and more than 11.2 million views of their content on TikTok. […]

    Let’s talk.

    Our clients are smart, thoughtful, & forward-thinking.

    Sound like you? Get in touch.

      Please prove you are human by selecting the Star.