Leveraging a Multi-Channel Strategy to Drive Engagement, Buzz, and Brand Visibility
Leveraging a Multi-Channel Strategy to Drive Engagement, Buzz, and Brand Visibility
Achieved 500% increase in impressions across platforms
Created viral content shared by major industry influencers
Drove 5x increase in booth attendance at LDI
Secured 158 pieces of press coverage
Generated 78.3M impressions reaching an audience of 95M
Earned 68 total media mentions
Delivered 411K+ impressions across Instagram, Facebook, LinkedIn, TikTok, and X
Increased organic engagement by 593.3%
Boosted engagement rate from 0.6% to 3.8%
Achieved 1,768.8% increase in net follower growth
Generated 83K total sessions and 50K total users on website
Elation won the 2024 Best Debuting Product – Lighting award
90% of product shows resulted in crowds gathering
Increased leads by 5x
Elation Lighting, a leader in the stage lighting industry, was preparing to showcase at LDI, the biggest tradeshow in their sector. With plans to demo two new products, Elation Lighting recognized the need for a strong, comprehensive event marketing strategy to ensure a successful launch and maximize their presence at the event. Facing intense competition and aiming to stand out in a crowded marketplace, Elation partnered with Zen Media to develop an innovative approach that would elevate their brand visibility. Zen Media’s expertise in creating integrated marketing campaigns made them the ideal partner to help Elation Lighting make a significant impact at this crucial industry event.
Our team collaborated closely with Elation Lighting to develop a multi-faceted campaign targeting their key industry professionals and decision-makers. We created a comprehensive strategy spanning social media, PR, creative content, on-site activations, paid advertising, and email marketing to build buzz, drive engagement, and position Elation Lighting as an industry innovator.
We implemented a targeted social media strategy that successfully captured the attention of key industry influencers, one of which began organically engaging with the brand. Our PR team secured extensive media coverage through strategic pitching and press releases, positioning Elation at the forefront of the event.
The design team created compelling visual content, including an educational infographic showcasing the evolution of lighting technology. We conceptualized and produced VIP badges with QR codes linking and driving traffic to Elation’s landing page, which were distributed at the LDI booth and depleted within hours.
Leveraging Elation’s high-quality product videos, we launched four new paid ad campaigns on LinkedIn and Meta providing exclusive first looks at new products and driving traffic to landing pages. Our email marketing efforts included personalized, segmented communications to dealers and designers with partner amplification, teasing the new products and sharing booth information, as well as inviting recipients to attend a live product demonstration.
Our strategic multi-channel approach ensured that Elation Lighting’s presence at LDI was impactful and memorable. The campaign successfully reached the right audience, generated substantial interest in Elation’s new products, and established the company as an industry leader in stage lighting innovation.
By achieving a 500% increase in impressions and 5x increase in booth attendance, our team demonstrated the effectiveness of our strategic multi-channel marketing approach. The success of the campaign culminated in Elation Lighting winning the prestigious 2024 Best Debuting Product – Lighting award, validating their position as industry leaders.
Zen Media’s multi-channel strategy delivered a 3-5x increase in brand awareness YoY, with Elation’s brand recall taking on new momentum following the show. Product demos consistently drew robust, interested crowds, with attendees actively commenting that Elation Lighting had the most engaging booth. Website data further confirmed the campaign’s success with 83K total sessions and 50K total users, with most traffic coming from organic search and social.
With a 5x increase in leads, award-winning products, and a stronger market connection, Zen Media ensured that Elation Lighting established a strong foundation for ongoing growth and industry leadership in the highly competitive stage lighting industry.
Minority and Women-Owned | DBE, MBE & SBE Certified | Creative + Communications + Conversions
