Executive Summary
When Aeroflow Breastpumps, a leading Durable Medical Equipment (DME) provider and mom-and-baby brand that helps moms get breast pumps and other motherhood products and support through insurance, sought to enhance brand visibility and forge meaningful connections with new and expecting parents, they partnered with Zen Media to develop a comprehensive marketing campaign. The result? A groundbreaking countrywide campaign that culminated at the Chicago Prego Expo, reaching 21,500 social media users across content on event day, directly connecting with 400+ attendees, and introducing 41.3% of surveyed participants to the Aeroflow brand—establishing new benchmarks for authentic engagement in the maternal health sector.
Results
Chicago Prego Expo Metrics
- Enhanced Brand Reach: 21,500 total reach across Prego Expo content (Instagram Stories and Reels) on event day
- Direct Engagement: Connected with 400+ attendees at the event
- Strategic Lead Generation: Distributed 150 branded badges with qualification links
- Customer Insights: Collected valuable data from 46 badge recipients who completed the post-event survey
- New Customer Acquisition: 41.3% of surveyed attendees were new to the Aeroflow brand
Digital Performance
- Newsletter Excellence: Significant boost in open rates from June to September
- Targeted Engagement: September newsletter generated the highest click-through rates, with the Pumpspotting Tour link delivering 62.6% of all clicks
- Content Effectiveness: Remaining 37.3% of clicks (2,393) were distributed across six blog topics
- Audience Insight: Data confirmed high interest rates in attending events featuring Aeroflow Breastpumps’ products and experts
Brand Recognition
- Continuous Visibility: Branded bus passes provided strong, ongoing exposure throughout the event
- Effective Badging Strategy: Unlike traditional branded materials which remained hidden, badges were consistently worn
Strategic Partnerships: Successful collaboration with Pumpspotting enhanced credibility and extended reach
State of the Industry
With over 3.6 million births in the U.S. annually and rising awareness of insurance-covered breastfeeding products, competition in the space is intensifying. While Aeroflow Breastpumps holds a significant share of the market, the emergence of newer, buzzworthy brands has introduced a real threat to long-term dominance. To stay ahead and reinforce its leadership as the go-to DME provider for insured motherhood products, Aeroflow Breastpumps needed to:
- Capture attention in a fun and memorable way
- Build authentic, trust-based connections with expectant parents in privacy-sensitive settings
- Reach and engage with moms early in their pregnancy journey
- Turn product education into lasting customer relationships
- Deliver measurable ROI from event marketing efforts
How We Met Aeroflow Breastpumps’ Goals
Multi-Channel Brand Amplification
Our team engineered a strategic cross-platform campaign that leveraged the synergies between:
- Digital Engagement: Newsletter campaigns with segmented content for different trimesters
- Social Media Amplification: Real-time content creation aligned with trending conversations
- Event Marketing: Creating immersive experiences at Texas events leading up to the Chicago Prego Expo
- Strategic Partnerships: Collaborating with Pumpspotting to extend reach and credibility
- Authentic Connection: Facilitating direct interactions with parents through interviews and collaborative content
Strategic Digital Campaign
Our strategic digital campaign included integration across our trimester-specific monthly newsletters to reach parents at different stages in their journey. By focusing a section of each newsletter on the Pumpspotting Tour, we were able to draw attention and interest to the campaign, making it the most popular content in the newsletter that month.
Event Marketing Activation
Our event marketing activation strategy started by executing an engaging presence at two Texas events, building momentum for the Chicago Prego Expo finale. Our design team created branded badges with direct links to qualify for giveaways while balancing digital privacy concerns for early-trimester participants. Our strategic giveaways featured breast pumps and nursing covers—key products for expectant parents—and we leveraged the popular “Pumpmas” digital campaign to encourage additional social engagement.
Real-Time Content Creation
Our social team had boots on the ground, producing high-quality, real-time content (Instagram Stories and Reels) that aligned with trending social conversations. This allowed us to capitalize on event-day momentum to increase organic reach and engagement. We were also able to forge authentic connections through the Pumpspotting partnership and conduct direct interviews with parents to create compelling, relatable content that could be amplified across channels.
Measurable Impact
By reaching 21,500 users across Prego Expo content on Instagram and directly connecting with over 400 attendees, our team demonstrated the effectiveness of integrating real-time content creation with authentic in-person engagement. The campaign’s strategic badging approach proved particularly successful, with 150 branded badges distributed and a 30.7% survey completion rate among recipients.
With 41.3% of surveyed attendees being new to the brand—and a 30.7% survey conversion rate—the campaign provided Aeroflow with high-intent leads at a lower cost than traditional ad channels, while also accelerating top-of-funnel awareness among insurance-eligible buyers. Newsletter performance data validated our segmented content approach, with the September newsletter showing the highest engagement rates that year, and the Pumpspotting Tour link generating 4,020 clicks—far outperforming all other content options that month.
Social media content created during the event resonated strongly with target audiences, capitalizing on the Pumpmas digital campaign momentum and exclusive giveaway promotions. The strategic partnership with Pumpspotting amplified Aeroflow Breastpumps’ credibility within the parenting community, while on-site interviews created authentic content that continued to perform well after the event concluded.
With significant new customer acquisition, enhanced brand visibility, and proven engagement strategies, Zen Media ensured that Aeroflow Breastpumps established a strong foundation for ongoing connection with expectant parents in a market increasingly hungry for in-person product discovery and authentic brand interactions.
