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Driving engagement for specialized audiences in genomic sciences

How Zen Media Delivered Results for AGBT

Advances in Genome Biology and Technology (AGBT) supports scientists, researchers, and innovators across genomic sciences through conferences and events. Though their work is incredibly important, with busy, highly niche audiences that are often underfunded, driving engagement and attendance can be a challenge.

AGBT partnered with Zen Media to develop strategic marketing campaigns that would not only inform but also inspire action among these specialized audiences.

  • 29%
    Open Rate
  • 10%
    Click Rate
  • 566%
    CTR Increase
Zen Media crafted a series of targeted email campaigns for AGBT Ag and AGBT PH, achieving open rates and click-through rates 3-5x higher than industry averages, demonstrating expert effectiveness in reaching and engaging these specialized audience segments.
  • 302
    Attendees
  • 334k+
    Impressions
  • 42%
    LinkedIn Growth
Through strategic paid and organic social media campaigns across Meta, LinkedIn, and X, Zen Media helped AGBT Precision Health 2023 exceed its attendee goals while significantly growing their social media presence and driving substantial website traffic.

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