While we had a very strong customer base at AdRoll, we didn’t have a strong Share of Voice in the marketplace. Our sizzle didn’t match our substance. While we had great data, we needed a partner who could translate those into stories that would resonate with both the media and our customers. We wanted to be the go-to resource when it came to e-Commerce. The team at Zen was absolutely the right partner for us. They exceeded expectations. In the just the first quarter of this year, we had more than a dozen key placements – both industry and top tier. We even landed a regular column in a top marketing outlet. As a result, our authority score is a 70 (top 1% of domains in the world), and our branded searches are over 8k a month.