Optimizing Optimally: Making SEO Work for You in the Age of the Connected Consumer

July 27, 2018

The majority of search engine users are inclined to click on one of the top five items appearing on the search engine results page. That’s a sobering thought. You can be the best at what […]

YouTube Video Optimization: Here’s What You Need to Know

November 20, 2017

Did you know that YouTube is now the world’s second largest search engine? It’s not just a place to hold your videos, although many brands still treat YouTube that way. In a sense, your YouTube […]

Why Should Marketers Start Thinking About Voice Search?

May 20, 2015

Here at Zen Media, members of our team are always aware of the search marketing behind a campaign. Whenever we do work for a client, each team—social, content, and client relations—knows about search marketing and […]

Are You Ready for Google’s Next Algorithm Update? Questions to Ask Yourself

April 21, 2015

April 21st is a day that most would categorize as “springtime.” But for most marketing moguls and website gurus, April 21, 2015 is being called “Mobilegeddon.” Don’t worry, it doesn’t mean that the world is […]

What You Don’t Know About Negative SEO CAN Hurt You

October 21, 2014

The aim of this blog post is to educate our readers concerning the buzz on negative SEO, starting from what exactly it is, and the kind of threat it poses, to how to protect their websites from […]

MZ Weekly News Round-Up: Bing’s Conversational Search and Google’s FASTER

August 15, 2014

SEO: Google’s latest update to their webmaster guidelines shows, once again, that the company is cracking down on guest blogging for SEO purposes. In the “little or no original content”guideline, the search engine has added […]

MZ Weekly News Round-Up: The “Pigeon” Update and the Death of Facebook Chat

August 1, 2014

SEO: Google is officially implementing product ratings and reviews on the Product Listing Ads in its search results. This feature, only available in the United States as of now, will show consumers a 5-star rating […]

MZ Goes Back To College: Marketing Insights from Professor Joe Guilliams

July 25, 2014

In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is […]

MZ Weekly News Round-Up: DashCon and Bing’s Right To Be Forgotten Form

July 18, 2014

SEO: It’s not exactly news that Adobe Flash has a strained relationship with mobile technology and search spiders. However, Google is now taking new steps in campaigning against websites that use Flash. When the search […]

MZ Featured SEO/Outreach Marketing Intern: Aliza Unterberg

July 15, 2014

Here at Zen Media, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the […]

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