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Google’s John Mueller Says Total Number of Backlinks Doesn’t Matter—Here’s What Does

October 1, 2021

Well, here’s one thing that brand marketers can take off their list of SEO-related worries: it turns out, according to Google, that the number of backlinks a site has truly doesn’t matter to the algorithm.  […]

The Ultimate Guide to Creating a Search Engine Marketing Strategy

September 23, 2021

If “improving search engine marketing” is on your list of brand goals this year, then you’ve come to the right place.  This guide is designed to help you understand search engine marketing (SEM) and search […]

How Personalized Data Plus Customer Privacy Can Boost Sales

June 21, 2021

In this post, we’ll dive into personalized data: what it is, how to get it (especially now that third-party cookies are being phased out), and how it can increase your B2B brand’s sales.  Most B2B […]

Stay Relevant, Folks: Your weekly marketing and PR roundup

February 19, 2021

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. On the radar in the […]

Stay Relevant, Folks: Your weekly marketing and PR roundup

February 12, 2021

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. This week in […]

Optimizing Optimally: Making SEO Work for You in the Age of the Connected Consumer

July 27, 2018

The majority of search engine users are inclined to click on one of the top five items appearing on the search engine results page. That’s a sobering thought. You can be the best at what […]

YouTube Video Optimization: Here’s What You Need to Know

November 20, 2017

Did you know that YouTube is now the world’s second largest search engine? It’s not just a place to hold your videos, although many brands still treat YouTube that way. In a sense, your YouTube […]

Why Should Marketers Start Thinking About Voice Search?

May 20, 2015

Here at Zen Media, members of our team are always aware of the search marketing behind a campaign. Whenever we do work for a client, each team—social, content, and client relations—knows about search marketing and […]

Are You Ready for Google’s Next Algorithm Update? Questions to Ask Yourself

April 21, 2015

April 21st is a day that most would categorize as “springtime.” But for most marketing moguls and website gurus, April 21, 2015 is being called “Mobilegeddon.” Don’t worry, it doesn’t mean that the world is […]

What You Don’t Know About Negative SEO CAN Hurt You

October 21, 2014

The aim of this blog post is to educate our readers concerning the buzz on negative SEO, starting from what exactly it is, and the kind of threat it poses, to how to protect their websites from […]

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