This past May, the Forrester B2B Summit North America was held in Austin, Texas. B2B marketing, sales, and product development professionals gathered for four days to immerse themselves in comprehensive sessions with esteemed keynote speakers. […]

Is your brand already counting down the days to CES 2022?  We know we are! Our team has been busy for months getting a head start on positioning our CES clients to achieve maximum PR […]

Innovative B2B PR and Marketing agency has achieved300% growth over the past 18 months Dallas, Texas (November 19, 2021) – Zen Media, an innovative and transformative B2B PR and Marketing agency, has named Stephanie Chavez […]

What is experiential marketing and how is it different from traditional marketing?

Traditional marketing approaches have tended to treat consumers as passive recipients of messages, but today’s connected consumer has come to expect two-way interaction. That being the case, many companies are turning to live, one-on-one experiences […]

Certain elements of experiential marketing almost always make a lot of sense to brands—even if they’re only just beginning to employ experiential strategies. Customers want to feel a real connection with a brand—live activations allow […]

Marketing in the age of the connected consumer requires some serious rethinking of traditional digital marketing tactics. How do you get someone’s attention with a Facebook ad, when they’re seeing hundreds of similar ads in […]

Despite the fact that digital marketing is more crucial than ever for brands that want to expand, focusing all of your marketing energy – and dollars – on reaching people’s smartphones alone won’t give you […]