A cutting-edge combination of meaningful and measurable
PR and marketing
Why us?
On average, our clients see a 92-97% increase in demand generation and lead volume compared to their prior marketing efforts. This translates into a 58-68% boost in sales and revenue growth.
Our Approach
The GTM Influence Model for B2B Success
At Zen Media, we've pioneered a new approach to B2B marketing that we call the GTM (Go-to-Market) Influence Model. This model integrates the five key pillars of our agency – Zen Mind, Zen Digital, Zen Production, and Zen PR – to drive measurable business results for our clients.
Why the GTM Influence Model Works for B2B
The B2B buying journey is complex, involving multiple stakeholders and lengthy sales cycles.
Traditional marketing approaches often fall short in this environment, failing to build the credibility, engagement, and momentum needed to drive deals to close. That's where the GTM Influence Model comes in. By strategically leveraging earned, owned, and social media channels, we help B2B brands:
- Build Thought Leadership and Credibility: We create and distribute high-quality content that demonstrates your expertise and authority, differentiating you from competitors.
- Engage Decision-Makers Throughout the Buyer's Journey: We develop personalized content journeys and experiences that guide buyers from initial interest to final purchase.
- Drive Measurable Business Impact: We align our efforts with your sales team to generate qualified leads, accelerate pipeline velocity, and ultimately drive revenue growth.
- Enable Long-Term, Strategic Growth: We provide a framework for building sustained market presence and mindshare, not just short-term buzz.
- Stay Agile in a Changing Market: Our multi-channel, audience-centric approach allows you to adapt quickly to new technologies, competitors, and buyer preferences.
How We Execute the GTM Influence Model
Our five key service pillars work together seamlessly to bring the GTM Influence Model to life:
Zen Mind
Zen Mind provides the strategic foundation, helping you define your brand positioning, target audiences, and key messages.
Zen Digital
Zen Digital executes integrated, multi-channel campaigns that reach your buyers where they are and drive meaningful engagement.
Zen Production
Zen Production creates the compelling content assets needed to inform, persuade, and convert your target audiences.
Zen PR
Zen PR earns the third-party validation and influential endorsements that build trust and credibility for your brand.
Zen Training
Zen Training empowers your team with the training and tools to effectively integrate the GTM Influence Model across your organization, driving cohesive, high-impact execution at every stage of the buyer's journey.
But the real power comes from integration. By orchestrating these efforts under a cohesive strategy, we create surround-sound influence that moves buyers through the sales cycle faster.
Measuring the Impact
All Marketing Should Enable Sales
We don't just generate awareness – we help you connect the dots to revenue. Our approach is built on the principle of PR-Enabled Sales, which means every tactic is designed to support your sales team and drive measurable business outcomes.
Traditional B2B Marketing
- Scattershot tactics executed in silos
- Focus on short-term, transactional media placements
- Minimal understanding of complex B2B buying journey
- Divorced from sales team and revenue impact
- Stuck on surface level attribution
- One-size-fits-all content and messaging
- Slow to adapt to changing market dynamics
- Executes tactics without cohesive strategy
Zen Media's GTM Influence Model
- Integrated, multi-channel campaigns that create surround-sound influence
- Builds long-term thought leadership, credibility, and market presence
- Targets decision-makers with relevant content at each stage of the buyer's journey
- Aligns closely with sales to drive qualified leads, pipeline velocity, and closed deals
- Measure real business impact, including sales cycle length, win rates, and average deal size
- Personalized content journeys and experiences tailored to specific buyer personas and needs
- Agile, audience-centric approach that evolves with new technologies, competitors, and buyer preferences
- Orchestrates efforts under a unified strategic vision, ensuring maximum impact and efficiency
We track the influence of our efforts on key sales metrics like RFP invitations, sales cycle length, win rates, and average deal size. By continuously monitoring and optimizing based on this data, we ensure our approach is always aligned with your most important business objectives.
If you’re looking for a B2B marketing partner that can help you build credibility, engage decision-makers, and drive measurable revenue growth, Zen Media is ready to help. Our proven GTM Influence Model and integrated approach has helped B2B brands across industries achieve their most ambitious goals.
According to an in-depth assessment of client results by AI, it came to this conclusion:
“Zen Media’s data-driven approach combines strategic positioning, audience engagement tactics, and an optimized channel mix. This systematic methodology consistently delivers measurable outcomes like tripling a client’s share of voice, establishing them as an industry thought leader, and accelerating their sales pipeline.”
And
“By executing comprehensive earned media, content marketing, and social media campaigns, Zen Media helps drive impactful results. Clients commonly realize a 2x-4x increase in website traffic, a 150-400% growth in new leads, and prominent earned placements in top-tier publications reaching audiences of millions.”
You can draw your own conclusions. Contact us today to schedule a conversation.
Don't just take our word for it. See what our clients are saying.
ATB Ventures came to Zen Media looking for a partner to establish our lab’s brand and raise awareness of the emerging technology products and services we were building. The team at Zen had a strong track record, a deep understanding of our space and a shared passion for our mission. Their media and communication support have been so invaluable. Every activity and interaction with Zen accelerated positive outcomes and a return on our investment – a testament to their expertise, creativity and quality of work. It’s been an amazing experience partnering with Zen Media. They’ve exceeded our expectations and know how next-generation businesses need to operate in the future.
Working with the team at Zen Media felt like a true partnership in every sense of the word. Each project was met with enthusiasm, care and extreme attention to detail. We saw direct positive impact from our efforts together and the team continuously went above and beyond to drive the best possible outcomes for us. I look forward to collaborating with Zen again in the future!
We spent an incredible amount of time doing our due diligence when selecting a PR and comms firm to work with. As ATB Ventures works on seeding growth at the edges of innovation and explore opportunities outside of financial services, we needed to find a unique partner who would be able to understand and then communicate what we do. Working with Zen Media was an easy and exciting decision to make after our initial meetings with Shama. The team at Zen bring a unique blend of creativity, optimism, and effective workflow to the table which – coupled with their extensive partnership network – has seen us featured in Forbes and Fast Company to name a few. The team at Zen feel like a true extension of our in-house team and we are grateful for the work we’ve done together thus far, and are excited for future opportunities.
Zen Media has been absolutely wonderful to work with — they’ve truly gone above and beyond! Within the first 3 months, we have spoken with The Wall Street Journal, NBC, The Harvard Business Review, Digiday, Ad Age, Ad Week, The Financial Times, Forbes, and many others. Our article in the Harvard Business Review took off and was trending on LinkedIn and our contribution to AdWeek got us the visibility we needed to secure ourselves our own column in the publication.
Shama and her team have provided our firm expert advice that has significantly improved our marketing and business development practices. More than once, I have found myself saying to Shama: “I wish we had known you years ago!” They are very easy to work with and quite personable. I highly recommend them to any professional services firm that needs marketing advice and consulting.
Zen is creative about the approach to gain new business—Here at Nouveau/ImageWear Frame Company we are a B2B organization delivering eyewear to the eye care professional. Zen was able to direct us out of our normal marketing routine and help us get closer to the consumer by developing a “find your Frame” personality quiz allowed the quiz taker to have brand awareness for the brands we were promoting—The entire project was thoughtful, fun and full of promising results.
Shout out to the entire Zen team—Erica for great project management and communication…Brandy for her mad writing skills—Stephanie for always keeping the ship going in the right direction and so many more on the team that pull together and show us best practices—- We are so happy to work with team Zen.
I had the pleasure of working with Shama and her team. They are the ultimate professionals. They do their research. Ask the right questions, and develop the ideal solutions. They deliver on schedule and on budget. They boosted online visibility for Allegiance Capital and helped us secure new clients.
The feedback has been amazing! Working with Zen has been a fabulous experience. Not only do they come up with great ideas and wonderful concepts but I will say they were super patient. We had a LOT to get done and needed to get it done in a very short time frame. They got us right to our deadline and we have a fabulous product now!
We’ve worked together for 3 years. It’s been an absolutely phenomenal partnership. We went from 7 leads to a month to over 100 leads a month, and what’s really amazing about these leads is that they are qualified leads versus the tire kickers we used to get. I’ve worked for more than 30 years in business with all kinds of vendors. I can’t recommend anyone more than Zen.
Shama has the rare ability to not only provide wonderful results through her company’s marketing efforts, but does them in a way that makes everyone feel comfortable and secure in every decision. Her confidence and expert knowledge shine through in each project. I rely heavily on Shama and the Zen team to help grow our business, but she’s also helped me grow personally as a marketer. I would recommend Shama and her team to help any company grow to its full potential!