Ayla Whittington

Creative Director

Zen’s Creative Director, Ayla Whittington, is a proud lefty with more than 10 years of experience in advertising and design. As Creative Director, Ayla works closely with clients to help them achieve brand clarity and cohesion, and to conceptualize and deliver a strategic vision for both brands and individual campaigns.

Prior to her position at Zen, Ayla was the Senior Art Director at the city and lifestyle publication Fort Worth Magazine. She also served as the Creative Director at the content and branding agency Flow Marketing, and as Associate Creative Director at Pink Jacket Studio, a boutique advertising and design studio.

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Well-known as an effective B2C marketing tool, TikTok has a reputation for being influential for brands seeking to connect with a younger audience. But the platform can be effective for B2B brands as well, especially since a growing number of B2B buyers are millennials. Wondering how to get the most out of TikTok as a B2B brand? Read on. 
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