The Tech Titan Award Speech I Should Have Given

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There are events in life that you prepare for: your wedding, the annual Thanksgiving dinner, graduation, the birth of your child. Then, there are events which you almost miss because you drank too much Pepsi and needed a bathroom break. Last night was such an event.

When the Alliance of Women in Technology nominated me for the Tech Titan Emerging Company CEO award, I was grateful. I felt honored that they would deem me worthy of their nomination. When I made one of four finalists I was thrilled. I thought “wow! the Judges really wanted to encourage a young entrepreneur.” And, that’s where I stopped. I didn’t dare dream that I would actually WIN the award. My fellow finalists were top notch CEOs and had accomplished more in their careers than most people accomplish in multiple life-times. I was truly excited about the Gala. Mostly about dressing up, going out with my husband,  and eating good food! What can I say? I live for the simple pleasures.When someone asked me if I thought I was going to win, I just shook my head vehemently. “Who? Me? No way! Have you seem the other finalists? I am just going for the food. I am the kid they invited because you know – its cool to encourage the young folks.”  I said it all with a smile and no false modesty. I was just plain thrilled to be there. I even asked my fashion forward social network if it would be  faux pas to wear a sari to the gala. They unanimously agreed I should go for it. And, hey! Its not like I would be walking up the stage or anything.

The dinner was served, I made friends with the wonderful folks at our table, and we laughed at the entertainers who made fun of DC politics. They revealed the six magnificent trophies on stage, and I was bummed that as a finalist I wouldn’t even get a little one to take home. Oh well! Regardless, I decided I was glad I didn’t stick to my usual Friday routine of take-out and a movie in pajamas. This was cool! My award was the second announced and our table cheered when they called my name as a finalist. Then – they announced the winner. My husband turned to me said – “Oh my God! You won.” I looked at him and said “hey, that’s me!” I am glad the judges didn’t hear me just then because they may have decided they made a mistake. As I walked to the stage, I saw so many familiar and happy faces. I felt like Sally Fields probably did – “they like me! they really like me!” I shook hands, smiled, and was guided towards the podium. I mumbled something inaudible and blew a kiss to my husband. No, really. If I had the chance to do it again, this is what I would have said:

“Wow. I am humbled that the judges deemed me worthy of such a prize. It is one thing to encourage a young entrepreneur by naming her a finalist. All together another to honor her among her esteemed colleagues as their equal. To my fellow finalists – I look up to you all. Thank you so much. Thank you to the Higher Power that works in mysterious ways. Thank you to the Alliance of Women in Technology, especially Lisa Danzer, for their immense support and their kind nomination. Thank you to the DFW community for showing me so much love and welcoming me into the fraternity of Technology professionals. Thank you to my online community – although many of us have never met in person, you feel like family. Thank you to my family – my parents, my sister, my in-laws, my brother and sister-in law. Your love for me is the greatest gift I could have asked for. Thank you to my husband, Arshil Kabani, for being my partner in life and in business. To our clients, where would we be without you? Thank you for your continued faith in me. And, last but certainly not least, my team at The Zen Media Group. You guys inspire me in ways you will never know. A CEO is only as good as the people behind him or her. And, you are the best.”

Thank you.

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Day 6: How to Stay Relevant on Dark Social (Extra Credit)

Ready for some extra credit? I’m about to throw you some jaw-dropping stats.

In today’s B2B landscape, thought leadership content is more important than ever.

But B2B brands aren’t going all in. Why?

It isn’t as easy to track as other initiatives.

Here’s the thing, though: 

Even if it’s hard to measure, it’s still meaningful.

According to the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report, 52% of decision-makers and 54% of C-level executives spend over an hour a week consuming thought leadership content. 73% report trusting this content more than marketing materials.

And they don’t leave comments. They don’t hit the like button. 

They share it on dark social, privately. 

The impact is undeniable.

75% of decision-makers have explored a product or service they weren’t considering after consuming thought leadership content, and 60% realized their organization was missing an opportunity thanks to it.

If you thought those numbers sounded impressive, wait until you read this: 

90% are more receptive to sales outreach from companies that share consistent, high-quality thought leadership.

86% are more likely to include these companies in the RFP process (seat at the table, anyone?), and 60% are willing to pay a premium to work with them. 

You can’t make this up!

As long as B2Bs continue to choose the merely measurable over the meaningful, they’ll keep missing golden opportunities. Now that you know, you can stop your brand from falling into this trap. Stay vigilant by frequently asking yourself these 4 questions: 

Question 1: How does our thought leadership content support our overall business goals and objectives?

Action: Ensure that your thought leadership content strategy is aligned with your company’s overarching business objectives, such as increasing market share, driving revenue growth, or establishing your brand as an industry leader.

Result: Ensure alignment with business objectives.

Question 2: Does our thought leadership content address the most pressing challenges, questions, and aspirations of our target audience?

Action: Conduct thorough research to understand the needs, preferences, and pain points of your target audience. Develop thought leadership content that provides valuable insights, solutions, and perspectives that resonate with their specific challenges and goals.

Result: Stay focused on customer needs.

Question 3: How can we track and measure the engagement and impact of our thought leadership content, even if it’s not as straightforward as other marketing metrics?

Action: Implement a comprehensive measurement framework that goes beyond simple metrics like likes and comments. Track indicators such as time spent on page, scroll depth, content downloads, newsletter sign-ups, and referral traffic. Use surveys and feedback loops to gather qualitative insights from your audience on how your content has influenced their perceptions and decisions.

Result: Accurately track engagement and impact.

Question 4: How can we ensure that our thought leadership content is effectively integrated with our sales and marketing efforts?

Action: Collaborate closely with your sales and marketing teams to develop a cohesive content strategy that supports the entire customer journey. Use thought leadership content to nurture leads, support sales conversations, and establish your brand as a trusted resource. Provide your sales team with the tools and training they need to leverage thought leadership content effectively in their outreach and interactions with prospects.

Result: Synergistic integration with sales and marketing.

And that’s a wrap! You’ve reached the final email of the 5-Day MBA in PR. Congratulations!

You now know more about earned media and PR than the majority of business leaders out there.

Over the past week, you’ve seriously leveled up your knowledge and your game.

On Day 1, you explored different types of PR and learned how to choose what makes sense for you.

On Day 2, you discovered why a strategic distribution plan is vital to the success of earned media efforts.

On Day 3, you identified a crucial media reframe needed for maximizing visibility.

On Day 4, you figured out how to leverage contemporary events to your advantage. 

On Day 5, you connected the dots between PR and sales. 

And today, you learned why thought leadership content is critical—even if it isn’t as easily directly measurable as other initiatives.

This is enough to make you a very savvy business leader when it comes to PR. You should be able to ask the right questions and start driving results! 

And if you found this e-Course helpful, send it to a colleague! It would be the ultimate compliment. 

But the truth is, I can only go so deep in an email course.

So, if you’re wondering how I can work in a deeper capacity with you, there are a few ways I can be of service: 

  1. I can come speak to your company or industry—not just on earned media but on how to actually stay RELEVANT in a world that is changing at the speed of your feed. I’ve spoken for everyone from NASA to Marriott. You can check my availability here.
  2. You can hire my awesome team at Zen Media to execute on behalf of your brand. Day 1 to Day 5 and then some. Here’s what clients have to say about working with us.

I genuinely hope this has been useful for you in your journey.

This isn’t goodbye, but more of an I’ll see you later!

All the best, 

Shama