Omnitracs

Expanding on their position as an industry leader, we helped Omnitracs strategically position themselves as a source of information and expertise on the new mandates by leveraging their fleet of internal experts, from C-suite to managers.

We let the initiative to educate their audience with a series of social media campaigns directing them back to the Omnitracs website. Here are examples of two such campaigns:

On one campaign alone, we reached over 26,000 unique members of their targeted audience which resulted in close to 900 engagements, putting this campaign in the top 1% of campaigns in the b2b space to have achieved this reach and engagement.

Another PR campaign, involving a fun contest, in which truckers shared photos of their companion animals drove incredible engagement with just one post bringing in over 800 engagements and 31 shares!