Driving open rates and click rates with a specialized, discerning audience.
Driving open rates and click rates with a specialized, discerning audience.
29% open rate
10% click rate
260,193 emails sent
6-month campaign duration
26% open rate
14% click rate
129,080 emails sent
3-month campaign duration
Advances in Genome Biology and Technology (AGBT) supports scientists, researchers, and related brands across genomic sciences through conferences and events. While the work they do is incredibly important, with busy highly niche audiences that are often underfunded, driving engagement and attendance can be a struggle.
In preparation for their 2024 conferences—AGBT Ag (agriculture) and AGBT PH (Precision Health)—partnered with Zen Media to reach these highly specialized audiences.
Zen Media was entrusted with crafting a series of email campaigns that would not only inform but also inspire action. Through strategic planning and creative execution, Zen Media’s campaigns for both AGBT Ag and AGBT PH achieved significant growth in open rates and click-through rates 3-5x higher than the industry average, demonstrating expert effectiveness in reaching and engaging these specialized audience segments.
The newsletter metrics for both events improved substantially from previous years. Before our AGBT Ag 2024 campaign, open rates plateaued at 22.5%. Our campaign achieved a 29% open rate—a 32% increase.
Similarly, AGBT PH newsletters garnered a 21% open rate in previous years, while ours achieved a 26% open rate—a 24% increase.
Click-through rates were even more impressive. AGBT Ag newsletters had 1.5% click-through rate in previous years, but our campaign for AGBT Ag achieved a 10% click-through rate—a 566% increase.
AGBT PH newsletter open rates ran slightly above average at 4% in previous years. But our 2024 campaign achieved an impressive 14% open rate—a 250% increase.
Minority and Women-Owned | DBE, MBE & SBE Certified | Creative + Communications + Conversions
