No matter how strong your content, the sheer volume of social posts, blog posts, articles, and more on the web make it almost impossible to rely on organic reach alone.
That’s why paid marketing/advertising (sometimes called pay-per-click or PPC) is almost always a recommended element of every B2B marketing campaign.
Our social team knows how to craft ads that your customers won’t scroll past. We know that what works for a Millennial may not work for Gen Z, and we adapt our approach to fit exactly what you and your brand need, as well as what aligns with a platform’s primary psychology.
Google Ads. Facebook. Instagram. Twitter. Pinterest. LinkedIn. Native Advertising. Pandora Ads.
There are more options now than ever before for advertising, but the best ROI comes from clarity on the why behind the investment. Is success measured by site traffic? Contact form fill-outs? Demo sign ups?
Once we have the why, we reverse engineer the how to fit.
And the best part? Once we have the why and the how, we execute with agility. This means testing our hypothesis, paying attention to user behavior, and recalibrating to optimize performance.
What can paid marketing/advertising do for your brand?
- Ensure your content reaches the greatest number of targeted people possible
- Increase conversions
- Increase engagements
- Increase awareness
- Boost sales
- Boost lead generation