Pivot

client name
Pivot
website
services
social media, content, PR

The challenge

When COVID-19 strained global supply chains to their breaking point, generated a shortage of critical medical products, and halted businesses in their tracks, Pivot was faced with an opportunity to seize the moment as a premier provider of supply chain solutions and medtech expertise.

The strategy

Zen unleashed a digital blitzkrieg of strategically crafted social posts and top tier media placements showcasing Pivot as an Essential Supplier and industry thought leader for helping companies defy disruption. We targeted medtech companies and other businesses impacted by COVID-19 disruption, positioning Pivot as a go-to provider for advanced supply chain solutions and a premier partner for helping business get their operations back on track.

The results

  • Significant brand lift.
  • A dramatic spike in demand for Pivot’s supply chain solutions and medtech expertise.
  • Coverage of Pivot’s thought leadership in top tier publications and on TV news networks, including ForbesSupply Chain Management ReviewMed City News, Fox Business Live, Miami Business Radio, and more.
  • Greater brand authority and a growing reputation as a premier partner for defying disruption

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Averaged 9.57M unique visitors per month, 235 social media shares, and more than 36K journalist views and 12 targeted […]
Secured 600 press release pickups and earned 31.4k estimated views and an audience reach of 103M. […]
Gained over 1,300 new followers and 160k impressions and engagement across Facebook, Instagram, LinkedIn, and Twitter […]

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