client name
Pivot International
PR, Social Media, Content

The challenge

When COVID-19 strained global supply chains to their breaking point, generated a shortage of critical medical products, and halted businesses in their tracks, Pivot was faced with an opportunity to seize the moment as a premier provider of supply chain solutions and medtech expertise.

Our objective was to capitalize on this unprecedented opportunity by amplifying Pivot’s thought leadership and capabilities, aiming to make a significant impact at industry events and media outlets. Pivot sought to establish itself as the definitive partner for businesses looking to navigate and overcome the complexities of a world disrupted by COVID-19.


The strategy

Zen unleashed a digital blitzkrieg of strategically crafted social posts and top-tier media placements showcasing Pivot as an essential supplier and industry thought leader for helping companies defy disruption.

By focusing on MedTech and supply chain industries impacted by the pandemic, we managed to position Pivot as the go-to authority for supply chain management and medical technology solutions.

Zen Media crafted a unified brand narrative that portrayed Pivot not just as a service provider but as a partner capable of navigating businesses through unprecedented challenges. Our messaging was aimed to serve as “the voice of expertise,” consolidating Pivot’s standing in the industry. Through extensive media training, the Pivot team was equipped to convey this narrative consistently.

The results

The campaign didn’t just meet the goals—it exceeded all benchmarks. Pivot International’s expertise was showcased on some of the industry’s most significant platforms, from Forbes to Supply Chain Management Review and Fox Business Live, among others.

Pivot’s share of voice (SOV) saw a dramatic rise, correlating with a sharp uptick in demand for its supply chain solutions and medtech services. The impact was so profound that Pivot was not just seen as another company in the industry but as an authoritative partner for navigating disruptions.

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